Intermediate Marketing Specialist
Anvil
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Ottawa, ON, Canada · Remote
Posted 6+ months ago
Intermediate Marketing Specialist
About ANVIL
ANVIL is a trusted partner in the defence industry, delivering cutting-edge solutions that enhance military capabilities and operational effectiveness. We extend our expertise to public safety, law enforcement, and national security organizations, accelerating mission-critical decision making through analytical tools, automations, and game-changing machine learning capabilities. ANVIL helps organizations discover, manage, enrich, fuse, and exploit the information available to them in support of Information Dominance and Decision Advantage.
Job Type: Full Time (Ottawa or Remote)
Role (Description)
We are seeking a resourceful, detail-oriented, and mission-driven Marketing Specialist to support our growing marketing and communications efforts. This intermediate-level role is ideal for someone who thrives in a fast-paced, high-impact environment and is excited by the opportunity to help a cutting-edge defense tech company tell its story.
The ideal candidate is a strong communicator, capable organizer, and versatile team player—equally comfortable writing crisp, engaging content and managing event logistics or website updates. You’ll be joining a small, collaborative team where your work will directly contribute to our brand presence, business development, and recruitment efforts as we scale.
This role is well-suited for someone who enjoys both creative work and operational execution, and who takes pride in producing high-quality, professional results in a domain where trust, clarity, and credibility matter.
Responsibilities
LinkedIn Branding & Engagement
- Develop and maintain a strategic LinkedIn content calendar that supports brand awareness, recruitment, and customer engagement.
- Craft and publish thought leadership content, team spotlights, product/capability highlights, and campaign-driven posts.
- Actively monitor and engage with industry conversations to amplify visibility among defense, national security, and technology audiences.
- Analyze performance metrics and use insights to continuously refine content strategy
Content Development
- Write and edit clear, compelling copy for technical and non-technical audiences across email campaigns, one-pagers, newsletters, and web content.
- Translate complex technical capabilities into crisp, value-driven messaging that resonates with government, military, and defense contractor stakeholders.
- Ensure all communications reflect the company’s brand voice and mission-driven values.
Website Management (SquareSpace)
- Regularly update website content, including landing pages, product overviews, case studies, and hiring pages.
- Coordinate with design/development partners to enhance user experience and support lead generation.
- Ensure messaging is consistent with current campaigns, offerings, and strategic priorities.
Trade Show & Event Coordination
- Identify and manage participation in relevant defense, public safety, and national security events and conferences.
- Oversee event logistics, including booth coordination, promotional material, demo prep, and team schedules.
- Collaborate with business development and engineering teams to ensure event presence aligns with growth strategy.
- Support post-event lead capture, follow-up campaigns, and performance tracking.
Campaign Support
- Assist in the planning and execution of integrated campaigns that drive awareness, demand, and recruitment.
- Coordinate across marketing, business development, and product teams to align messaging with strategic objectives.
- Contribute to campaign reporting and ongoing iteration based on performance metrics.
Promotional Material & Branding
- Manage the production of high-quality branded collateral and promotional items that reinforce credibility and professionalism in high-stakes environments.
- Work closely with designers and vendors to ensure materials are distinctive and aligned with the company’s brand identity.
- Maintain inventory and distribution processes for marketing and event materials.
Market Intelligence & Positioning
- Monitor competitor marketing, trends in defense tech, and evolving needs in national security to inform messaging and differentiation.
- Assist in refining positioning and brand narrative as the company scales.
Prerequisites
- Eligible for Government of Canada security clearance (minimum Reliability; Top Secret eligibility is an asset).
- 5+ years of professional experience in a marketing, communications, or content-focused role — ideally in a tech or government/defense-adjacent setting.
- Excellent writing and editing skills with a portfolio of clear, compelling content for web, social, or campaign materials.
- Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines with minimal oversight.
- Comfort working in a fast-paced, mission-driven environment where adaptability and initiative are highly valued.
- Proficiency with content management systems (e.g., SquareSpace or similar), basic design tools (e.g., Canva, Figma, or Adobe suite), and social media platforms (especially LinkedIn).
- Experience coordinating events or campaigns, including handling logistics and cross-team collaboration.
- Strong interpersonal and communication skills, with the ability to work effectively across technical and non-technical teams.
Desired Skills/Assets
- Experience marketing products or services in the defense, national security, public safety, or government tech sectors.
- Familiarity with military or defense contracting environments, including trade shows, procurement cycles, or government communications standards.
- Knowledge of basic SEO principles, analytics tools (e.g. Google Analytics), or marketing automation platforms.
- Experience creating or editing visual content, such as infographics, slide decks, or simple videos.
- Comfort working with technical subject matter, including software, sensors, data systems, or AI/ML concepts.
- A demonstrated interest in national security, defense innovation, or mission-focused technology.
- Bilingualism (English/French) is an asset, especially for government-facing communications.
Why work here?
We help defense, public safety, and national security professionals make better, faster decisions through the effective use of data. If you’re energized by complex challenges and want your work to have real-world impact, you’ll feel at home here.
We offer competitive salaries, flexible benefits, and the ability to work from home. But the most compelling reason to join us is the chance to be part of a team of dedicated professionals working toward a shared goal: increasing the safety and security of western democracies.
As a growing company, we value initiative, adaptability, and curiosity. There’s room to take ownership, try new things, and shape how we evolve—perfect for those with a sense of adventure.
This job is no longer accepting applications
See open jobs at Anvil.See open jobs similar to "Intermediate Marketing Specialist" Work In Tech.
