Planitar is a ~$20M revenue PropTech company with a differentiated, hardware enabled SaaS and drafting services platform, and a clear mandate to scale to $50M+ in recurring revenue globally. To lead this next phase, we are hiring a senior Sales Leader (VP of Sales / Chief Revenue Officer) who will architect and scale a multi vertical, multi region revenue engine.

In this role, you will own global revenue strategy and execution, balancing high velocity transactional sales with long cycle enterprise and technical sales motions, while ensuring strong unit economics across hardware, SaaS, and services.

Job Duties:

Own and Scale Global Revenue:

• Lead Planitar’s end to end revenue function, including Direct Sales, Enterprise Sales, Channel/Partner Sales, and Revenue Operations.
• Scale the business from ~$20M to $50M+ ARR through disciplined GTM execution, predictable forecasting, and strong Net Revenue Retention.
• Serve as a key member of the executive leadership team, partnering closely with Product, Operations, Finance, and Customer Success.

Architect a HardwareEnabled SaaS Sales Model:

• Design and operationalize a “razor and blade” GTM strategy where hardware enables high margin recurring drafting and SaaS revenue.
• Ensure hardware is sold and deployed as a strategic acquisition and adoption lever—not a standalone profit centre.
• Maintain rigorous focus on CAC, LTV, payback period, and inventory efficiency in a hardware inclusive revenue model.

Build VerticalSpecific Sales Motions:

• Design and lead differentiated sales strategies for: Residential Real Estate: High volume, product led and channel driven sales.
• Commercial Real Estate: Consultative, enterprise sales focused on asset optimization and portfolio management.
• Restoration: Urgency driven, compliance focused sales tied to claims documentation and insurance workflows.
• Construction & AEC: Technical, pilot led sales emphasizing accuracy, BIM, and Scan to BIM outcomes.
• Implement a pod based sales structure that aligns talent, expertise, and incentives by vertical.

Lead Global Expansion:

• Own revenue growth across Canada, the US, Europe, and Australia.
• Adapt GTM strategies to regional regulatory, cultural, and buying behavior differences, including GDPR and data sovereignty requirements.
• Build and empower strong regional leaders and partners while maintaining global consistency in reporting, forecasting, and performance standards.

Build and Scale the Sales Organization:

• Recruit, develop, and retain high performing sales leaders, AEs, SDRs, Sales Engineers, and partner managers.
• Act as “Recruiter in Chief” during scale up, building a sustainable hiring and onboarding engine.
• Implement enterprise grade sales methodologies, enablement, and pipeline discipline.

Develop Channel & Ecosystem Leverage

• Build and scale partner programs including VARs, resellers, integration partners, and agency/channel partners.
• Create integration led motions with strategic platforms (e.g., construction, insurance, and design ecosystems).
• Design partner incentives, enablement, and deal registration processes to drive leverage and efficient growth.

Design Incentives That Drive the Right Behaviour

• Own sales compensation design to prioritize recurring revenue, multiyear contracts, and retention.
• Ensure incentive plans discourage short term hardware only selling and reward longterm customer value.
• Align quotas, accelerators, and KPIs to ARR growth, NRR, and margin discipline.

Qualifications:

Proven Scale Leadership

• 10+ years of senior sales leadership experience, ideally within PropTech, Construction Tech, IoT, or hardware enabled SaaS businesses.
• Demonstrated success scaling revenue through the $10M–$50M+ ARR phase.

Hybrid Business Model Expertise

• Deep understanding of hardware enabled SaaS or tech enabled services business models.
• Strong financial and operational acumen, with hands on experience managing unit economics, forecasting, and inventory related constraints.

Vertical & Technical Fluency

• Experience selling into at least two of the following: Residential or Commercial Real Estate, Construction, Restoration, or AEC.
• Technical credibility with reality capture, LiDAR, photogrammetry, BIM, and Scan to BIM workflows

Enterprise & Transactional Ambidexterity

• Ability to simultaneously lead high velocity transactional sales motions and complex, multi stakeholder enterprise deals.
• Experience implementing enterprise sales methodologies and product led or channel driven growth models.

Global & Cultural Intelligence

• Experience leading teams across multiple regions, including North America, EMEA, and/or APAC.
• Comfort navigating regulatory complexity (e.g., GDPR) and adapting sales approaches to local market norms.

Ecosystem & Partner DNA

• Track record of building and scaling indirect sales channels, reseller programs, and strategic alliances.
• Strong collaboration mindset with Product, Operations, and Customer Success.