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Sales Development Representative



Sales & Business Development · Full-time
Waterloo, ON, Canada
Posted on Thursday, July 4, 2024

About us

Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering accurate floorplans, immersive 3D virtual tours and extensive property data.

iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to navigate and explore built environments digitally.

Visit for more information.


Reporting to the Sales Manager, the Sales Development Representative qualifies leads and will reach out to potential customers, initiating conversations and identifying prospects who have genuine interest and potential to become qualified opportunities. Nurturing these leads, SDRs help streamline the sales process, optimize resource allocation, and drive revenue growth for the organization.


  • Prospecting: Actively research and identify potential leads and accounts through various channels, such as social media, databases and search engines/tools.
  • Outreach: Initiate contact with leads through emails, phone calls, and social platforms to engage in meaningful conversations.
  • Qualification: Assess the fit and potential of leads by gauging their needs, budget, timeline, and decision-making authority.
  • Lead Nurturing: Build and maintain relationships with leads over time, providing relevant information and addressing their concerns.
  • Data Management: Keep accurate records of all interactions and lead information in the CRM system.
  • Collaboration: Coordinate closely with marketing to align messaging and strategies, and with sales to ensure a seamless transition of qualified leads.
  • Continuous Learning: Stay updated on industry trends, product knowledge, and sales techniques to enhance effectiveness.
  • Supporting all industry verticals: Residential Real Estate, Insurance & Restoration, and Commercial Architecture, Engineering and Contracting
  • Perform other duties, as required.


  • Experience in a customer facing role, whether in sales, customer support, or customer success
  • Exceptional planning, organizational and project management abilities
  • Experience working in a fast-paced environment
  • Good understanding of marketing communications and business services
  • Results oriented and always striving to increase sales
  • Record of consistently meeting and exceeding annual sales quotas
  • Creative problem-solving skills
  • Strong presentation skills and experience is an asset.
  • Excellent written, oral and interpersonal communication skills
  • Highly self-motivated and displays a high degree of accountability

Job Type: Full-time


  • Employee assistance program
  • Extended health care
  • RRSP match


  • Monday to Friday


  • 560 Parkside Drive, Waterloo, ON
  • Hybrid in office, 3 days a week
iGuide is an equal opportunity employer.

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