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Job Title: Head of Demand Generation

Why join Igloo:

One of our core beliefs at Igloo is that people are a company’s biggest asset. This philosophy is woven into everything we do at Igloo – our behaviors, our culture, and especially our digital workplace solutions (which we use every day).

We are a company that drinks its’ own champagne. Igloo’s goal is to help people communicate and collaborate in the workplace. This means creating simple but effective workflows to enable people to create content and a delightful experience for consuming and collaborating on it.

And that’s why we can offer you a superior employee experience that goes beyond superficial perks and promises, and gives you the true sense of purpose you’ve been waiting for. We offer opportunities to work fully remote, in the office downtown Kitchener, or a hybrid / combination of locations.

Why this role is important:

Igloo Software is transforming the digital workplace for frontline and desked employees. We are searching for a Head of Demand Generation to develop and execute programs that capture and nurture leads across paid search, SEO, events and other lead gen strategies. You will have experience building demand generation strategy for new products and/or companies. B2B SaaS targeting companies in Retail, Hospitality and/or Manufacturing is preferred.

Reporting to Igloo’s Chief Executive Officer and working collaboratively with internal and vendor teams, you will own all facets of demand and lead gen, strategy, execution, data analysis, and process improvements. This is a hands-on, player/coach role.

The impact you’ll have:

• Revenue-Driven Demand/ Lead Generation: As a player/coach, develop and execute multi-channel lead generation campaigns, such as digital marketing (paid search and SEO), events, and webinars. Lead all inbound demand generation and sales funnel development activities.
• Top of Funnel Lead Generation Expertise: As a player/coach, showcase deep expertise in lead generation by optimizing demand/lead channels and investments. Refine the end-to-end lead management processes.
• Predictable, Scalable Operations: Build best-in-class ROI-based, measurable, KPI-driven demand gen programs and optimization of Lead to Opportunity funnel; create a predictable, scalable lead generation operation; Implement and report key weekly, monthly and quarterly metrics including traffic, lead generation, cost per acquisition, customer lifetime value, etc. to provide visibility into future performance.
• Competitive Analysis and Market Understanding: Closely partner with Product Marketing to maintain a deep understanding of the competitive landscape, customer needs, and market trends in Retail, Hospitality and Manufacturing.
• Deep Analytical Ability: Employ data-driven insights to refine demand and lead generation strategies, focusing on capturing and engaging high-quality leads that align with our ICP.
• Building Strong Partnerships: Strong partner with Sales and Product, building rapport and efficient communication to improve pipeline generation.
• Leadership and Mentorship: Act as a player/coach, directly contributing to marketing activities while also guiding and mentoring a small marketing team. Foster a culture of collaboration, innovation, and high performance within the team.

What you’ll need:

• 8+ years’ experience focused on lead and demand generation for a B2B SaaS business
• Bachelor’s Degree with a major in Business, Marketing, or related field

• Demonstrated ability to build highly predictable and scaleable lead generation and demand generation processes and programs.
• Successful track record of consistently meeting or exceeding marketing goals and objectives.
• Demand and lead generation experience targeting mid-market companies in frontline employee centered industries such as Retail, Hospitality and Manufacturing
• Experience partnering with Sales and Product
• Strong strategic thinking, tying lead generation activities to go-to-market strategy
• Demonstrated strong leadership and coaching skills
• Strong business and marketing acumen and results-orientation
• Excellent communication skills and the ability to build relationships with key decision-makers.
• Strong analytical skills, with a proven ability to leverage data and metrics for decision-making.

What we have to offer:

We offer a training budget for every employee, health benefits and a wellness spending account, and support a 100% remote work environment. You choose whether you work on a Mac or PC, whatever hardware makes your work easier.

If you’re looking for a role with the right mix of autonomy and team collaboration, an environment that fosters transparency and trust, a company with seasoned leadership and backed by a leading investment firm, a career with lots of opportunity and room for growth, and a chance to personally influence how organizations work, then we invite you to step inside Igloo.

Sound like you? Apply now!

Igloo is committed to building and supporting a culture of diversity, inclusion, and accessibility. We hire the best talent regardless of race, color, creed, national origin, ancestry, disability, marital status, age, veteran status, sex, sexual orientation, gender identity, and expression.

Igloo welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Learn more about Igloo Software: https://www.igloosoftware.com/careers/