GTM (Hebrew speaker)

About Spinach AI

Spinach AI is the system of record for conversation data, capturing conversations and turning them into centralized intelligence for teams and AI agents. Industry leaders rely on Spinach to power workflows and unlock strategic insights across the business. We’re a Y Combinator company backed by Zoom, Atlassian, and other leading VCs. We’re a small, experienced team moving fast in one of the most exciting spaces in enterprise software, as the CEO of Logitech put it: “If you don’t have an AI agent in every meeting, you’re missing out.”

About the Role

You are one of our first dedicated GTM hires in the US, and the first to own our Israeli market. You’ll work directly with our CEO and the rest of the team on the full customer lifecycle: running demos and sales cycles, converting product-led inbound, expanding and renewing existing accounts, and eventually building our outbound motion.

Israel is one of our fastest-growing markets. The quality of our Hebrew transcription has spread largely by word of mouth, and inbound from Israeli companies — including large enterprises — has been arriving faster than we can work it. You’ll own that market end to end: taking the inbound, running the pilots, closing the business, and building the relationships, from a time zone that actually overlaps with the customer’s working day. You’ll carry US accounts alongside it, so this is a role for someone equally comfortable in both markets.

You won’t be starting from zero — Spinach has a healthy product-led funnel and enterprise customers already in production. What we haven’t built yet is a repeatable motion around that demand. There’s no playbook to inherit; you’ll help write it. We’re looking for a driven, AI-native hustler who can juggle a lot, thrives on ownership, and wants their fingerprints all over how a fast-growing AI company goes to market.

What You’ll Do

• Own the Israeli market — Take inbound from Israeli companies, run demos and pilots in Hebrew, close and grow those accounts, and work with our CEO to build our presence and network there.
• Run demos and full sales cycles — Lead product demos, scope pilots, negotiate, and close deals on small and mid-size opportunities from first call to signed contract, in both the US and Israel.
• Convert PLG inbound — Reach out to and qualify self-serve signups and product-led leads, turning free users and trial teams into paid accounts.
• Own customer success and expansion — Onboard new customers, drive adoption, and run expansion plays to grow seats and upgrade accounts into larger plans.
• Manage renewals — Own the renewal book, get ahead of at-risk accounts, and keep our net revenue retention strong.
• Build outbound (as we scale) — As we cross that bridge, stand up our first outbound motion: targeting, sequencing, and booking meetings with ideal-fit accounts.
• Be the voice of the market — Funnel what you hear from prospects and customers back into product, positioning, and pricing.
• Build the GTM playbook — Document what works, set up the tooling and process, and lay the foundation for the sales team we’ll be building out.

What We’re Looking For

• Hebrew business fluency — You can run discovery, deliver a demo, and negotiate a contract in Hebrew, and you’re equally sharp with US buyers in English.
• Located on the US East Coast — Eastern time zone — close enough to the Israeli workday to be a real partner to those customers.
• 5–8 years of closing experience — In B2B SaaS — you’ve owned a quota and a full sales cycle, ideally at an early-stage or PLG company.
• Full-lifecycle range — You’ve done (or are excited to do) sales, customer success, expansion, and renewals rather than living in one swim lane.
• AI-native — You use AI tools daily to work smarter and faster, and you can speak credibly to technical and non-technical buyers about AI products.
• A hustler’s motor — Self-directed, high-energy, and comfortable juggling many deals, accounts, and priorities at once without dropping balls.
• Builder’s mentality — You want ownership and ambiguity, not structure and support systems; you’d rather build the machine than operate one.
• Strong communicator — Crisp on demos, sharp in writing, and empathetic with customers.

Compensation

• Target OTE: $170K–$200K — On a 70/30 base-to-variable plan.

  • Base salary: $120K–$140K
  • On-target variable: $50K–$60K, tied to new business closed, expansion, and renewals
• Equity: 0.1% — In stock options — meaningful early-team ownership in a fast-growing YC-backed company.
• The base-heavy split is intentional: as one of our first GTM hires you’ll be building the playbook while running it, and your comp shouldn’t hinge on a quota we haven’t calibrated yet. As the motion becomes repeatable, there’s upside to grow variable alongside it.
• Benefits include health coverage and flexible PTO.