Hubba is a software company that uses a combination of machine learning and personal curation to match brands with buyers. It also serves as a commerce network designed to empower independent companies to connect on business opportunities to grow their business. Hubba allows buyers to discover new products to meet their customer demands. Through this, brands get increased distribution for their products. Currently, Hubba powers over 75,000 small-medium businesses. It was founded in January 2011 and is based in Toronto, ON.

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