We are seeking a highly skilled and experienced Head of Lifecycle Marketing to join our Growth team. As the Head of Lifecycle Marketing, you will be responsible for leveraging push notifications, emails, and SMS to increase monthly active users and maximize revenue. This role requires a strong understanding of customer lifecycle management, data analytics, and effective communication strategies. If you are a results-oriented marketer with a passion for driving growth through personalized messaging, we would love to hear from you.

Responsibilities

Plan and implement campaigns using push notifications, emails, and SMS to drive user engagement, retention, and revenue growth.
Segment our user base and create personalized messaging and content based on user behaviour, preferences, and demographics.
Monitor and analyze key performance metrics, such as conversion rates, revenue per user, and lifetime value, to measure the effectiveness of campaigns and drive continuous improvement.
Create onboarding campaigns to guide new users through the product experience, increase their understanding and usage, and drive early adoption.
Implement targeted campaigns to increase user retention and reduce churn, including personalized re-engagement messages and win-back campaigns.
Leverage data-driven insights to identify at-risk users and implement proactive measures to retain them.
Implement revenue-focused campaigns to increase user monetization, including upselling, cross-selling, and promotions.

Experience and Qualifications

Proven experience (3+ years) in lifecycle marketing, user retention, and revenue optimization in a fast-paced environment
Strong knowledge and experience with push notification, email marketing, and SMS marketing platforms. Experience with Iterable preferred.
Proficient in data analysis, segmentation, and campaign performance tracking using tools such as Amplitude and Google Analytics. SQL knowledge is a plus.
Creative thinker with a customer-centric approach and a strong understanding of user behavior and psychology.
Strong analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
Experience with A/B testing, campaign optimization, and marketing automation.
Knowledge of relevant legal and regulatory frameworks related to data privacy and marketing communications.

Benefits

Well-funded and proven startup with large ambitions, competitive salary and stock options
Unlimited PTO
WeWork All Access Pass OR Work-from-home stipend
Entrepreneurial culture where pushing limits and taking risks is everyday business
Open communication with management and company leadership
Small, dynamic teams = massive impact
100% employer paid medical, dental, vision, disability and life insurance plans
Access to a 401k (US) or Retirement Savings Plan (Canada)

MORE ABOUT HOPPER

At Hopper, we are on a mission to become the world’s best — and most fun — place to book travel. By leveraging massive amounts of data, advanced machine learning algorithms, Hopper combines its world-class travel agency offering with proprietary fintech products to help customers spend less and travel better. Ranked the third largest online travel agency in North America, the app has been downloaded nearly 80 million times and continues to gain market share globally.

Here are just a few stats that demonstrate the company’s recent growth:

- Hopper sold around $4 billion in travel and travel fintech in 2022, up nearly 3X over 2021. In 2022, Hopper increased its revenue 2.5X year-over year.

- The company’s bespoke fintech products, such as Flight Disruption Guarantee and Price Freeze, now represent 30-40% of Hopper’s total app revenue.

- Given the success of its fintech products, Hopper launched a B2B initiative called Hopper Cloud in late 2021. Through this partnership program, any travel provider (airlines, hotels, banks, travel agencies, etc.) can integrate and seamlessly distribute Hopper’s fintech or travel inventory. As its first Hopper Cloud partnership,

- Hopper partnered with Capital One to co-develop Capital One Travel, a new travel portal designed specifically for cardholders.

- Recognized as one of the world’s most innovative companies by Fast Company four years in a row, Hopper has been downloaded over 80 million times and continues to have millions of new installs each month.

- Hopper has raised over $700 million USD of private capital and is backed by some of the largest institutional investors and banks in the world. Hopper is primed to continue its acceleration as the world’s fastest-growing mobile-first travel marketplace.

Come take off with us!

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