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Web Operations Specialist

Hootsuite

Hootsuite

Operations
United States · Canada · Ontario, Canada · Toronto, ON, Canada · Calgary, AB, Canada · British Columbia, Canada · Vancouver, BC, Canada · New York, NY, USA · Atlanta, GA, USA
CAD 64,600-84k / year
Posted on Oct 27, 2025

We’re looking for a Web Operations Specialist to support the maintenance and optimization of Contentful and other key software that power Hootsuite and Talkwalker’s web properties. As a CMS expert, you’ll partner closely with our marketing teams to create, manage, and optimize content that attracts, engages, and converts qualified prospects — helping to drive measurable growth and revenue.

WHAT YOU’LL DO:

  • Create, edit, organize, and publish website content within the headless CMS
  • Ensure that web properties represent the Hootsuite and Talkwalker brands accurately, and provide an excellent web experience for prospects and customers alike
  • Maintain and implement CMS roadmap with a focus on improving core web vitals and ensuring compliance
  • Work with UX designers and developers to support and maintain CMS content model and design updates, focusing on implementing improvements based on priority and impact
  • Perform regular content checks to identify gaps and redundancies, maintain content schedules, and consistently apply policies for web content, including style guides and accessibility standards
  • Present tactical recommendations to stakeholders that align with overall priorities,and support compliance
  • Support day-to-day CMS operations, including system reliability, scalability, and performance, and managing user permissions and workflows.
  • Stay updated on digital trends, support team education and share new ideas and approaches.
  • Work with marketing and technical stakeholders to coordinate and prioritize tasks, projects and initiatives based on effort and impact
  • Support the technical implementation, deprecation, and optimization of tools related to the CMS
  • Responsible for onboarding and set up of individuals within the CMS, both internal and contract
  • Perform other related duties as assigned

WHAT YOU’LL NEED:

  • Minimum 3- 5+ yrs experience working with SAAS businesses in fast-paced digital marketing / web strategy teams
  • Hands-on experience and understanding of headless CMS platforms (preferably Contentful) and project management tools like Jira, Wrike, and Confluence
  • Attention to Detail. Meticulousness in managing content and ensuring its accuracy and consistency across all platforms.
  • Proficient understanding of website design, UX, conversion optimization, and AIO/SEO principles.
  • Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
  • Project Management & Collaboration: Strong communication and project management skills to work effectively with both content and development teams.
  • Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
  • Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
  • Content Strategy & SEO: Strong knowledge of content optimization, content marketing, and search engine optimization (SEO) principles.
  • Technical Aptitude: A good understanding of basic web technologies, such as HTML/CSS, can be beneficial, though not required

WHO YOU ARE:

  • Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
  • Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
  • Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
  • Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
  • Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
  • Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
  • Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
  • Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
  • Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

#LI-ZT1

Canada Pay Range For This Role
$64,600$84,000 CAD
US Pay Range For This Role
$67,700$88,000 USD

Variable Pay. You will be eligible to participate in Hootsuite’s Sales Compensation Program. Please speak with your recruiter for more information.

Note. The base salary of our Sales Compensation Program is an absolute value instead of a range and therefore, you will see that reflected below.

Canada Pay Range For This Role
$64,600$84,000 CAD

Variable Pay. You will be eligible to participate in Hootsuite’s Sales Compensation Program. Please speak with your recruiter for more information.

Note. The base salary of our Sales Compensation Program is an absolute value instead of a range and therefore, you will see that reflected below.

US Pay Range For This Role
$67,700$88,000 USD