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Demand Generation Manager



Sales & Business Development
Toronto, ON, Canada
Posted on Friday, June 7, 2024
About Lillio (formerly HiMama) and Our Mission:
At Lillio (formerly HiMama), we are committed to serving the field as an authentic voice of the early childhood education (ECE) workforce, providing programs with all of the building blocks for high-quality early care and education and helping early educators focus on what matters most for children’s successful development and learning: relationships, play, creativity, and loving, nurturing caregiving. We are a social-purpose business and certified B Corporation with the goal of empowering early childhood educators through innovative, affordable tools that enable them to improve child outcomes, engage family members, and support continued professional growth for their staff. If you are excited about being part of an impact-driven business, focused on making a difference in the early childhood education industry, Lillio is the place for you.
Lillio is a Series B, private-equity backed business and we're proud to be part of the Bain Double Impact portfolio. Lillio is recognized as an industry leader, most recently selected by Fortune in 2023 for their "Impact 20" list, which highlights organizations that have built their business models around world-changing ideas to solve social and environmental problems.
We're Looking for...
An experienced and driven Demand Generation Manager to lead demand gen campaigns and programs with a focus on driving new revenue opportunities for Lillio and FunShine Express. Reporting to the Associate Director of Demand Generation, this is a high-impact / visibility role with an opportunity to drive measurable impact against our growth goals.
The ideal candidate for this role is someone who isn’t afraid to roll up their sleeves, partner with sales, content, mar ops, rev ops, and other teams to test campaign ideas and scale those that prove to be a success. You’ll have a curiosity and passion for numbers, have experience working with various sales teams (SDR / BDR teams, AEs) and be obsessive with the measurement of your inbound and outbound programs and how those perform once handed over to sales. You’ll own pipeline for new sales at Lillio which means you have experience and are comfortable with driving and building campaign plans, collaborating with other internal teams on ideas to execute on your plans.
You’re familiar with SaaS metrics (LTV:CAC, CAC payback, MQL and the conversion metrics that go along with an inbound-heavy funnel) and aren’t afraid to challenge the numbers, ask questions, and test ideas based on the numbers.
The Marketing Team
The Marketing team at Lillio is a dynamic, enthusiastic team, excited by all facets of marketing, from strategy to execution. We love bringing big ideas to life in a way that is meaningful to customers and the ECE community more broadly.

How You'll Make an Impact:

  • Own marketing campaign planning and execution to drive new sales pipeline for early childcare centers across North America
  • Work with Sales to create strategic ABM programs, and own the planning / execution for this program from the ground up
  • Analyze the demand gen funnel find new opportunities to improve conversion metrics along the way
  • Partner closely with the marketing, rev ops, and sales teams to monitor metrics, gather feedback, achieve results, and adjust programs as needed
  • With Mar Ops and Rev Ops own the data integrity of new sales pipeline; identify issues and work cross-functionally to resolve them
  • Be the voice of all campaigns run at Lillio, share results and reporting, own our demand gen metrics for campaigns and third party advertising, and be comfortable sharing wins and learnings with the broader organization
  • With content marketing work to identify campaign ideas and opportunities to drive awareness and pipeline for Lillio in the early childcare field
  • Own the marketing nurture strategy for our prospect database; analyze our marketable database and derive insights to improve targeting, segmentation, conversion rates across the prospect buyer journey. Proactively identify areas of opportunity to leverage marketing automation to increase marketing efficiency and impact, as well as the overall new buyer experience

What You Bring to the Table:

  • 5+ years of experience in a fast-paced, demand generation focused marketing organization
  • Excellent analytical skills and experience measuring data-driven marketing programs
  • Excellent time-management skills and the ability to handle multiple projects with competing deadlines
  • Strong communication, presentation, project management, and writing skills
  • Comfortable making decisions with imperfect information
  • Experience and comfort in Salesforce (including report and dashboard building) and Marketo

Nice to Haves:

  • Experience with marketing attribution software (i.e. Bizible)
  • Experience with intent platforms such as 6sense
  • Experience in Early Education

Our Tech Stack:

  • Marketo, Salesforce, Salesloft, Drift, Asana, Google Suite, Slack
Don’t have all the requirements but convinced you’ll be able to make an impact? We’d love to hear from you! Please note that we place serious consideration to your application responses to all questions; only completed profiles will be considered for this role.
Lillio Perks!
-- Flexible working arrangements; we are a remote-first company who gathers together (virtually) every quarter, and in-person at least once per year. You must be willing to travel in-person as required for the role
-- Health benefits package includes medical, dental and vision
-- 401K matching, and HSA contribution for US employees
-- Paid time off, including vacation, personal and volunteer days
-- Opportunities for learning, mentorship and professional development
-- A subscription to the mindfulness and meditation platform, Headspace
-- Ongoing team-wide and company-wide virtual social activities and success celebrations
Lillio is committed to inclusiveness, equity and accessibility. If you require accommodations at any step of the application or interview process, please indicate so under the "Accommodations Question" box on your application. Accommodations may include but are not limited to: alternative methods of communication, providing a detailed “what to expect”, or modified testing. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required.
Commitment to Diversity
Diversity, Inclusion and Belonging are central to Lillio's core values. Lillio aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day-to-day culture at Lillio through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.
Equal Employment
Lillio is an equal employment opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristics.