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As the Manager, Campaign Strategy, you’ll manage a talented team of campaign strategists and collaborate with key stakeholders across the business to create world-class B2B campaigns. With a focus on customers and seamless collaboration, you’ll leverage your strategic marketing skills to build a distinctive brand, drive pipeline, innovate with creative tactics, and achieve strong business results. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in Canada and the US. In this role, you will report to the Marketing Strategy & Insights Senior Manager.

WHAT YOU’LL DO:

• Manage Campaign Strategy team, including selection, coaching, mentoring, development, performance management, and all other people-management practices, including DE&I. Inspire and empower the team to craft exceptional campaigns that attract new customers and enable our existing ones to be successful with social media.
• Lead, design, and oversee the planning, research and execution of Hootsuite’s global marketing campaigns, including brand, product, original research reports and thought leadership pieces. Ensure we hit our reach, lead acquisition, and pipeline targets; demonstrate category leadership; and reach company objectives.
• Collaborate with stakeholders in upstream strategic conversations to ensure campaign and creative asks have tight briefs with clear strategic objectives filtered through the lens of the customer.
• Work with product, sales, and customer teams to understand pain points and needs in order to develop campaigns that address them and arm customer-facing teams with the most impactful materials possible. Partner with product marketing on messaging framework, value proposition, and campaign ecosystem creation.
• Set goals and objectives for marketing campaigns and use these to measure their success at appropriate intervals. Take a data-driven approach to strategy, using insights to inform future campaign development. Continually test new ideas and approaches to arm the team with insights for future strategy development.
• Work closely with channel teams—including Web, Email, Webinar, PUA/Paid Advertising, Social, SEO, Corporate Communications, Internal Communications, Sales Enablement, and Content—to determine channel-specific strategies and approaches.
• Review and approve creative work as a stakeholder, providing guidance through constructive feedback, knowledge sharing, best practices, and expertise. Ensure the creative work fits the campaign strategy and will help the project achieve its objectives.
• Perform other related duties as assigned.
  
  

WHAT YOU’LL NEED:

• 6+ years of relevant marketing experience, including a proven track record of using content to build pipeline and convert traffic. Proven understanding of marketing campaign design, planning, and execution.
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Interpersonal Savvy: relates openly and comfortably with diverse groups of people
• Builds inclusive, cohesive teams which apply diversity to achieve common goals.
• Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work.
• Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision.
• Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team.
  
  

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.