Senior Strategist
Full-time
Remote
CAD 80k-90k / year + Equity
The Role
Creative Solutions now owns execution from end to end, so strategy has to cover the whole span: pre-sale (discovery, ideation, proposals) and post-sale (kickoff strategy, campaign briefs, post-campaign insights). As a Strategist on this team, you’ll shape the idea that wins the pitch and stay with it until it ships, performs, and turns into a renewal. Our goal is simple: the idea that wins the pitch is the idea that ships.
Key Responsibilities
- Own the core insight and creative idea, plus the integrated plan behind it: creators, media and distribution, and measurement
- Build proposals and RFP responses with a clear, data-backed case for #paid
- Set the creator mix: when to scale with micro and niche creators, when to concentrate on macro names, and how to combine both
- Build the investment plan, splitting budget across organic content, usage rights and paid amplification, and set channel mix and flighting
- Define KPIs and benchmarks up front, optimize in flight, and turn results into renewal stories
- Stay involved post-sale with creator briefs, content direction, and strategic QA
- Stay ahead of market and platform changes, and translate them into sharper proposal work
- Contribute to proactive packages and first-to-market moments
- This person covers the whole creator-campaign lifecycle, from pre-sale ideation through post-campaign insights, with a stronger emphasis on creator mix, budget planning, and measurement
To Be Successful, You'll Need
- Deliver integrated ideas that ship and perform
- Use data to sharpen an idea rather than decorate it
- Plan and defend budget allocations across paid social
- Design measurement plans and act on performance data
- Communicate strategy clearly in writing and in client presentations
- Design and build decks with strong visual and narrative craft
- Use AI tools to inform research and accelerate the creative process
- Manage several projects at once under tight deadlines
- Own ambiguous, high-stakes proposals independently, and drive decisions across functions without formal authority
About You
- 5+ years in strategy, creative, social, or creator marketing (or equivalent demonstrated experience), ideally on the agency or platform side
- Strong deck craft and real fluency in the same five platforms
- Hands-on paid social planning and measurement experience
- Comfort presenting to clients, and range across categories and brief types
- Preferred: experience presenting to senior brand marketers
80000 - 90000 CAD a year
