#paid is a creator marketing platform that sits at the intersection of brand and creator collaboration. We help direct-to-consumer and Fortune 500 brands like Infiniti, TJX, Unilever, and Sephora, activate creators to drive growth.

We are building the platform of record that powers content creation and distribution for brands globally. The better we do that, the better we can serve our creator community and provide them with the best place on earth to do what they love—create.

The Role

As Head of Strategy, you will lead our Strategy team to create winning proposals that solve client objectives with creator marketing. You will join the Go-To-Market Leadership team, and by understanding their biggest challenges, paired with opportunities in the market, you will develop frameworks and strategies to enable your team to consistently win 7-figure proposals. Under your direction, Strategy will be a key driver of Revenue and ultimately allow our clients to exceed their goals and find scalable success with #paid.

If you're successful, you will:

Oversee all proposal decks that drive our sales objectives, leveraging your experience and understanding of creative strategy and the creator economy to nurture and elevate our team
Manage, mentor, and coach a team of strategists, ensuring they have the resources and guidance required for success, and improving strategic and persuasive presentations skills
Understand and create full funnel marketing strategies, with ability to make technology, media, and KPI recommendations across organic and paid media
Develop strategic deliverables that include but are not limited to: competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops (activities and output reports), messaging matrices, and brand plans
Collaborate across departments including Sales, Marketing, Customer Experience, Product, Data, and Analytics, to create optimal positioning, platforms, and program recommendations for brands
Ensure the Strategy team meets deadlines while maintaining consistent quality
Position #paid as the industry creative thought leader by championing insights-based storytelling and big-picture thinking in all of our strategic recommendations
Become proficient in all things #paid, including our product offering, technology, and team, ensuring optimal solutions for clients while being the knowledge-partner for sales
Leverage data analytics to inform and refine strategic decisions, ensuring our recommendations are both relevant and impactful, while consistently driving value for our clients.
Lead creative ideation and proposals for large RFPs and Focus Accounts
Lead client presentations in collaboration with the sales team as needed
Engage directly with key clients, fostering deep relationships and serving as a trusted advisor, guiding them through our platform capabilities and ensuring their objectives are met
Build out packages for tentpole moments—equipping the sales team with proactive opportunities—by identifying proven creative approaches and templated frameworks for brands to easily activate
Stay ahead of the curve with emerging market trends, consumer behaviors, and platform evolutions, translating these insights into actionable strategies that drive growth and align with our clients' visions
Identify and pursue new opportunities for client growth, ensuring a dynamic approach in crafting both reactive and proactive strategic proposals that align with evolving market demands
Design and implement comprehensive digital strategies and playbooks tailored to individual client needs, ensuring alignment with their overarching marketing objectives and maximizing ROI
Collaborate with VP Sales and Regional Directors on overall proposal strategy and prioritization
Craft vertical specific creative insights, narratives, and data-backed playbooks
Seamlessly incorporate new product features into strategic proposals
Partner with the marketing department to create cohesive in-market materials
Identify and execute culturally impactful creative and submit for global awards in collaboration with Marketing
Champion world-class onboarding, training, and performance management
Effectively manage expectations with internal and external stakeholders

Technical & Soft Skills

Excellent written and verbal communication skills
Proven leadership and ability to inspire, manage, and mentor a team
Internal collaboration and stakeholder management
Storytelling and presentations skills
Design & deck building
Leverage AI tools to inform and accelerate creative process
Robust understanding of media planning and buying
Data-driven decision-making

Operational Skills

Demonstrated ability to drive processes and decision-making
Strong creative acumen and problem-solving skills
Attention to detail and commitment to excellence
Adept at managing multiple projects simultaneously under tight deadlines

Key Metrics

Close Rate
Turnaround Time
Average Deal Size

You're perfect for the role if you have

Proven experience in a leadership role within a creative strategy or similar department
Demonstrable experience in responding to and winning high-value RFPs
Deep understanding of creator marketing tools, technologies, and campaigns
In-depth understanding of media planning, and how creators fit into larger marketing plans
Strong understanding of agency landscape to provide innovative ideas on how to elevate creator marketing with the IAT framework in the US and Canada
Understanding of earned media and ideas that generate headlines
A passion for social media, from both a branding and cultural perspective
Fluency in data and analytics, and how data informs strategies and optimizations
5 years of leadership experience

Equal Employment Opportunity

#paid is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their best and authentic selves to work.

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

Apply now

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