Product Marketing Manager
Granify
Marketing & Communications, Product
Remote
USD 108,347.27-162,520.9 / year
Posted on Feb 12, 2026
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
We’re seeking a strategic, results-driven Product Marketing Manager to join the team driving the evolution of Bazaarvoice’s flagship product: Ratings & Reviews. As AI transforms how consumers shop, trust is the ultimate currency. You will help define the next era of shopping, where ratings and reviews are powering AI-driven shopping experiences.
You’ll play a central role in shaping product messaging and positioning, influencing roadmap strategy, enabling Sales and Client Success, and driving adoption and growth for the market leading solution. You’ll thrive in this role if you’re a builder—someone who loves translating complex capabilities into clear business value, aligning cross-functional teams, and turning market insights into powerful GTM strategies.
What You'll Do:
- Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
- Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
- Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training.
- Create competitive positioning and de-positioning with research-backed insights and strategic clarity; guide internal teams on how to win.
- Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, support, and upsell our Ratings & Reviews offering.
- Gather market intelligence and voice of the customer to inform roadmap prioritization and guide product-market fit.
- Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
- Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.
What You'll Need:
- 3-5 years of product marketing or relevant experience in B2B SaaS, ideally in e-commerce, martech or adtech.
- Proven experience owning GTM strategy, leading successful product launches, and working cross-functionally.
- Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and e-commerce leaders.
- Understanding of modern consumer behavior, especially in the e-commerce industry.
- Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes.
- Excellent written and verbal communication.
- Familiarity with our tools is ideal, but not required: Google Suite, Asana, Gemini, Confluence, Crayon, Pendo.
- Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
The successful candidate will be required to complete a background check. We will provide additional information and obtain your written consent before proceeding.
108347.27 - 162520.9 USD a year
At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!
