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Senior Global Partner Marketing Manager

Granify

Granify

Marketing & Communications
Edmonton, AB, Canada
Posted on Sep 13, 2024
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
Our Senior Global Partner Marketing Manager plays a critical role in building and expanding our business partnerships. They are a master collaborator and communicator who can easily navigate complex relationships, working closely with sales, client success, product marketing, and marketing teams to develop strategies that benefit each partner, increasing visibility, generating leads, and driving revenue for both companies. This dynamic role requires a unique blend of strategic thinking, problem-solving, relationship building and expert communication to ensure win-win outcomes for all parties involved.

What you'll be doing:

  • Plan, execute and report on campaigns and initiatives marketing to, with, and through partners, including events, partner roadshows, webinars and email campaigns
  • Partner with Channel and Agency Partnerships teams to foster partner relationships and work collaboratively to identify joint promotion opportunities
  • Lead execution of campaigns through partner channels
  • Represent Bazaarvoice partners within the marketing team, identifying opportunities to highlight partners and promote partner events and initiatives
  • Create co-branded content and deliverables (i.e. webinars, fact sheets, case studies) in collaboration with global marketing team, partnerships teams, and partners
  • Develop, own, and report out on success metrics via Salesforce, measuring and optimizing campaign activities to drive continuous improvement
  • Craft strategies and execute events and campaigns to market to potential Agency partners
  • Coordinate and maximize partner involvement in Bazaarvoice events and industry events where Bazaarvoice is participating, including creating and managing partnership sponsorship packages and agreements

Who you are:

  • 5-8 years of experience in marketing roles, with 3-5 years of partner marketing experience, driving impactful results for both your company and your partners
  • Expert-level user of digital marketing toolset, including Marketo, Crossbeam, Reveal, and Salesforce
  • Collaborative work style; ability to work independently and in cross-functional teams
  • Proactive communicator with strong writing skills; able to comfortably communicate plans to marketing leadership as well as other stakeholders/leaders within the organization
  • Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects and initiatives with minimal direction
  • Experience working on global teams and in global markets
  • Experience in e-commerce a significant plus
  • Success of partner marketing activities is based on a variety of metrics such as marketing qualified leads from partner marketing activities, partner engagement metrics, joint pipeline development, and partner-influenced revenue.
#LI-MM1
#LI-Hybrid
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.