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Senior Product Marketing Manager



Marketing & Communications, Product
Austin, TX, USA
Posted on Thursday, July 4, 2024
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
As a Senior Product Marketing Manager, you will be responsible for ensuring we're thoughtfully leading go to market activities (messaging, launch, enablement, and beyond) for key new and existing capabilities for Bazaarvoice’s core SaaS Products (Ratings & Reviews, Authenticity). Your work will help support the larger Bazaarvoice platform and value story by highlighting the value these innovations and offerings add to our total solution. You will work closely across Product Management, Commercialization, Sales, Customer Success, Enablement, Global Services, and many other teams. You will be a part of Bazaarvoice's Product Marketing Team, working to develop best practices, improve productivity, and grow your skill set.

What you'll be doing:

  • Develop and maintain value-focused positioning, messaging, pricing, packaging, and sales tools
  • Spearhead and execute go-to-market strategies for varying degrees of new product capabilities
  • Identify and action opportunities to introduce new offers
  • Drive adoption of the latest product capabilities and migrate customers on legacy technology
  • Own competitive intelligence and field enablement for primary competitors
  • Launch campaigns focused on re-invigorating the perception of core products
  • Build and maintain market expertise on eCommerce, Social, consumer behavior, and general technology trends
  • Identify and maintain market audience and buyer persona definitions for our customer audience
  • Understand client and prospect behavior in order to develop and test new assets, research, promotional pricing
  • Be the subject matter expert of specific offerings, so that other marketing teams can ideate and create solutions messaging, blogs, landing pages, webinars, events, campaigns and other demand generation vehicles that effectively promote the offerings

Who you are:

  • Team-oriented, eager to learn, motivated by challenges, thinks bigger picture and outside the box, customer-driven and ready to be a contributor to a dynamic, growing product marketing team
  • Passionate product marketer excited to share ideas, work on a collaborative and supportive team and be a focal point for the success of their products (while having fun)
  • 4+ years' experience in SaaS Product Marketing in a B2B environment
  • Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for SaaS B2B products capabilities, offerings, and migrations
  • Proven ability to balance multiple parallel initiatives with large numbers of stakeholders
  • Data-driven, creative, and exceptional communications skills
  • Self-motivated, organized, and a strategic thinker
  • Excellent written and oral communication skills to articulate insights as well as presentation skills across various stakeholders
  • Strong sense of ownership and accountability

Extra points!

  • Job experience in the e-commerce space
  • Job experience at the corporate-level of a consumer brand or retailer
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.