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Content Strategy Consultant

Granify

Granify

Bengaluru, Karnataka, India
Posted on Thursday, July 4, 2024
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
The Content Strategist is a member of the Content Management Services organization, which includes content authenticity, analytics, and moderation. We consult with clients to create a collection, moderation, and analysis strategy tailored to their needs, and translate that strategy into rules that leverage our tools and moderation staff to collect and efficiently moderate client consumer-generated content (CGC).
In this role, we operate processes and tools to manage the content strategy requirements of over 1,000 Bazaarvoice clients, while also making recommendations to our growing client portfolio through phone, web meetings and email. We help them drive volume through online submission and social media campaigns. We also quickly identify and understand client objectives, connect and translate KPIs into actions, identify risk at early stages, and execute efficiently under pressure while collaborating with cross-functional teams to solve problems. Most of the time we are working to configure basic settings but given this role will lead the APAC region, they will also learn to make slightly more complex configurations in the event of escalations or in country time zone needs. Finally, we occasionally participate in sales calls, representing Moderation and selling our capabilities to prospective clients.
Key Responsibilities
Discover and influence client’s internal metrics for success working with Bazaarvoice, and ensure the client knows how to achieve and measure those results
Consult with clients on CGC collection and moderation strategies
Create rules in the tool to ensure the right content is getting into the funnel for review.
Create rules for remote moderator workforce based on client strategy to make sure the right content makes it to the site.
Query databases using SQL or Presto to generate ad-hoc reports based on internal requests
Utilize existing Pyton scripts to configure machine moderation services
Research and resolve moderation workflow issues reported by internal stakeholders
Review internal bulk moderation requests to ensure they comply with Authenticity policy
Manage client health by identifying, documenting and working with cross-functional team members to mitigate risk
Represent Content Management Services org and promote our values of authenticity and transparency
Maintain knowledge of regulatory frameworks in regard to Ratings & Reviews in the APAC region
Effectively collaborate with internal teams to deliver service and value to clients
Occasionally assist Sales and Pre Sales in understand prospective client needs
Maintain awareness on culturally significant events in the APAC region
Skills & Experience
5-8 years of experience in a client-facing roles with APAC and EU clients, ideally within software, online and/ or other marketing/ e-commerce technologies
1+ year of experience writing SQL queries. Familiary with IDEs such as DataSpell, MySQLWorkbench
Familiarity with Presto and querying data via Athena
Confident written and verbal communication in English
Skillful in time management, organizational systems, and prioritization.
Ability to manage high volume of accounts and directly own client relationships concurrently.
Sufficient in meeting deadlines and expectations with minimal supervision
Basic experience with Microsoft Office and Google suites
Outstanding oral, written, and client-facing presentation skills
Positive, self-starter attitude with absolute willingness to go the extra mile and exceed expectations.
Experience with support ticketing and case management systems
Working hours: 8am-5pm AEST
#LI-Hybrid #LI-SR1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.