Stop Marketing. Start Mattering. Goodpin is a web-based marketing tool that lets your company give charitable funds to consumers, who then give it to a charity they choose. The consumer then easily posts to social media about your company and their cause, making everyone involved look good. And these social posts are 10x more viewed and 1000x more engaged when compared to traditional paid digital marketing approaches. How do you give funds away? You can either email funds to specific individual(s) or offer for it to be taken in small amounts from a web-based campaign. The platform takes care of all the back office functions like managing the charity list, sending funds to the charities, providing tax receipts, recording all the donations, and providing metrics. Just like other web-based marketing tools, Goodpin charges a monthly fee. You simply load up your Goodpin account with funds, from either your charity or marketing budget, and give it away. Initiating a connection by “giving together” creates trust with consumers, and fosters goodwill. It results in measurably more sales and increased Customer Lifetime Value. It also creates more community awareness that your company is doing good, which is the biggest requirement by the new generation of consumers and employees.
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