Lead Data Analyst
GBL
Lead Data Analyst (Contractor)
Location: Remote (Canada preferred)
Type: Contractor (full-time, ongoing)
About Maverick Games
Maverick Games is a fast-growing Ontario-licensed iGaming operator offering an online casino and sportsbook experience. We operate in a dynamic, data-rich environment where rapid insights power decisions across marketing, product, operations, and finance. You’ll join a lean team where your work will have real impact.
Role Overview
We’re looking for a Lead Data Analyst who will become our go-to person for deriving business intelligence across multiple domains: player activity, marketing funnels, payments/withdrawals, player retention & churn, and regulatory reporting. You’ll build dashboards, manage data pipelines, partner with cross-functional teams (marketing, product, finance, compliance) and help shape our data-driven culture.
Key Responsibilities
- Take end-to-end ownership of reports from data ingestion and transformation, through validation and reconciliation, to final delivery and ongoing maintenance.
- Design, build, and maintain production-grade data pipelines and ETL/ELT workflows using SQL, ingesting data from the gaming platforms, CRM systems, external service providers, and analytics tools.
- Automate reporting workflows using SQL, schedulers, and APIs, minimizing manual effort and reducing operational risk.
- Develop and own analytics-ready data models and reporting datasets (facts, dimensions, aggregates) that serve as the single source of truth for business and regulatory reporting.
- Ensure data quality, reliability, and observability by implementing validation checks, reconciliations, monitoring, and alerting across pipelines and reports.
- Build and maintain recurring operational, financial, and regulatory reports covering key iGaming metrics (GGR, NGR, deposits/withdrawals, ARPU, churn, retention, promotional ROI).
- Own regulatory and compliance reporting pipelines for Ontario (iGO) and other jurisdictions, ensuring traceability, reproducibility, audit readiness, and clear data lineage.
- Partner closely with Marketing, Product, Operations, and Finance to translate reporting requirements into scalable data models and automated pipelines.
- Perform deeper analytical work where required, including player segmentation, cohort and lifecycle analysis, funnel analysis, and payment/withdrawal behaviour.
- Identify gaps in tracking, instrumentation, and data availability, and propose improvements to data architecture, schemas, and ingestion strategies.
- Document data pipelines, transformations, reporting logic, and business definitions to ensure long-term maintainability and stakeholder trust.
- Act as a technical owner for analytics engineering standards, reviewing work and mentoring others where appropriate.
Requirements
- Bachelor’s degree in Data Science, Computer Science, Statistics, Engineering, or a related field (or equivalent practical experience).
- 4+ years of experience in data analytics, analytics engineering, or data engineering roles, with demonstrated ownership of production data pipelines.
- Strong proficiency in SQL, including building and maintaining ETL/ELT jobs, data transformations, and automation scripts, as well as designing queries and data models for performance, correctness, and reusability.
- Solid understanding of data modelling principles, data quality frameworks, and analytics engineering best practices.
- Familiarity with version control (Git) and CI/CD practices for data pipelines and analytics code.
- Ability to translate business questions into scalable data solutions and clearly communicate insights to both technical and non-technical stakeholders.
- Comfortable operating in a fast-paced environment with evolving requirements and multiple stakeholders.
- Proficiency in Google Sheet/Excel for any additional analysis.
Nice-to-Have
- Prior experience in iGaming, sportsbook, fintech, or payments-heavy environments.
- Marketing analytics experience (UTM tracking, attribution modelling, conversion funnels).
- Experience with compliance and regulatory reporting in highly regulated industries.
Additional Details
- Contractor role, 40 hours per week.
- Permanent ongoing engagement, we’re looking for someone who can grow with us.
- Please include your hourly or monthly rate when applying.
