Marketing Manager

Location: Hybrid (1-2 times a week in office)

About Maverick Games

Maverick Games is an Ontario-licensed iGaming operator offering both an online casino and sportsbook experience. We’re a fast-growing, data-driven team that combines player-first product design with high-impact marketing. As part of a lean but ambitious team, you will lead and execute marketing strategies that drive acquisition, engagement, retention, and brand growth across multiple verticals.

Role Overview

We are seeking a strategic and hands-on Marketing Manager who will own the full marketing lifecycle: from brand positioning, media planning, and partner / affiliate strategy, to campaign execution, performance measurement and optimization. You’ll work across performance (paid & organic), retention/CRM, creative strategy, and partner/affiliate marketing — all with a strong orientation to the iGaming market, regulatory compliance, and fast-moving digital channels.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals: player acquisition, deposit/active user growth, retention, brand awareness, lifetime value (LTV).
• Plan, execute and optimise multi-channel campaigns (digital / paid search, display, social, influencer, affiliates/partners, email/CRM, on-site/promotions).
• Own the marketing budget: propose, implement, monitor and report on spend, ROI, CPA, lifetime value, and conversion metrics.
• Build and manage affiliate/partner programmes: recruit, negotiate, and optimise affiliate/partner relationships and offers.
• Set and track KPIs such as traffic volumes, registrations, first deposits, conversion rates, deposit/withdrawal trends, ARPU, churn, retention, ROI.
• Collaborate with the design, product, operations, compliance and data teams to ensure marketing creative, offers, promotions and tracking are aligned and performant.
• Ensure all marketing and promotional activity is fully compliant with Ontario (and any relevant) gaming regulations and internal policy.
• Conduct market research and competitor analysis: monitor competitive activity in the iGaming space, identify trends and opportunities, and adapt tactics accordingly.
• Lead promotional and campaign planning (e.g., tournaments, seasonal offers, VIP programmes) to drive engagement and retention.
• Present regular performance reports to senior leadership, with insights, learnings, and proposed action plans.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• 4+ years of experience in marketing roles, ideally in iGaming, online gambling, gaming, or other digital entertainment/fintech sectors.
• Proven track record of driving acquisition and retention for digital/online businesses (bonus: experience in regulated markets).
• Strong analytical mindset: comfortable working with data, tracking campaign performance, optimising spend, interpreting metrics like CPA, ROI, LTV, churn.
• Deep knowledge of digital marketing channels (paid search, display, social, affiliates, CRM) and best-practices.
• Excellent communication and collaboration skills; you’ll be working cross-functionally and presenting to leadership.
• Self-starter, able to operate in a fast-paced, lean environment where priorities can shift.
• Understanding of regulatory environment in gaming is a strong plus (compliance with advertising-standards, jurisdiction constraints).

Nice-to-Have

• Experience specifically within the iGaming or sportsbook industry (Canada or international).
• Prior experience managing affiliate or partner marketing programmes in gaming.
• Experience with CRM/retention tools and lifecycle marketing strategies (welcome offers, re-engagement, VIP programs).
• Creative mindset — able to innovate offers, promotions, campaigns that stand out in the gaming market.
• Experience working in a hybrid/remote environment, or in a start-up/scale-up context.

What We Offer

• Competitive salary and performance-based incentive scheme.
• Flexibility to work remote/hybrid from Ontario (or with strong alignment to the team/time-zone).
• Opportunity to significantly shape the marketing function at an operator building from the ground up.
• Close collaboration with senior leadership, product, data, finance, operations — high visibility role with real impact.
• A dynamic, entrepreneurial culture where ideas matter and execution is valued.