Senior Growth Data Scientist
Fullscript
What You’ll Do
- Analyze top-of-funnel marketing performance across channels such as Google Ads, Meta, and other digital platforms.
- Build frameworks that connect marketing spend to downstream results like acquisition, activation, and retention.
- Model Customer Acquisition Cost (CAC), Lifetime Value (LTV), and practitioner growth metrics to guide investment.
- Develop experiments, hypothesis tests, and attribution models to measure campaign impact.
- Partner with marketing and growth teams to define the right KPIs and reporting structures.
- Perform segmentation, clustering, and behavioral analysis to identify high-value customer groups.
- Demonstrated experience building and leveraging multi-attribution models, MMMs, and incrementality testing.
- Present findings to senior stakeholders, translating technical results into clear recommendations that influence strategy.
What You Bring
- 5+ years of experience in marketing analytics or data science with measurable business impact.
- Strong proficiency in SQL and Python or R.
- Experience working with Snowflake, DataBricks, BigQuery, or a comparable data warehouse.
- Deep understanding of digital marketing platforms, including Google Ads, Facebook Ads, and Google Analytics.
- Background in A/B testing, statistical modeling, clustering, and hypothesis testing.
- Ability to balance technical analysis with commercial understanding and business judgment.
- Excellent communication skills, with experience consulting and influencing senior stakeholders.
- Ability to frame the right questions, define metrics, and recommend actions with confidence.
Bonus if you have:
- Experience in SaaS, eCommerce, or tech-driven growth environments.
- Familiarity with Tableau, Power BI, Looker, or other BI tools.
- Background in predictive modeling, sentiment analysis, or Bayesian methods.
- Experience connecting marketing insights to broader company performance metrics such as ROI or contribution margin.
What We Offer
- Flexible PTO & competitive pay
- RRSP match (CAD) // 401K match (US) & stock options
- Customizable benefits — flexible coverage, paramedical services, and an HSA.
- Flexible benefits package and additional perks
- Employee discount on Fullscript catalog of products for family & friends
- Continuous learning — training budget + company-wide initiatives.
- Wherever You Work Well — hybrid and remote flexibility.
