General Manager, Canada
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Toronto, ON, Canada
Posted 6+ months ago
At Fullscript, we’re not just changing healthcare—we’re making it whole.
We help 100,000+ healthcare practitioners support 10 million patients with a platform that delivers evidence-based health solutions, diagnostic support, and practitioner tools—all in one place.
Healthcare today is disconnected. We’re fixing that. Fullscript makes it easier for practitioners to treat the whole person, not just symptoms, so patients get the support they need—when they need it.
We’re building a better way—one where healthcare is connected, complete, and built for impact.
The Opportunity:
Fullscript is hiring a General Manager to lead and grow our Canadian business. Canada is our home market. We believe this is a $100M+ opportunity over the next few years. As GM, you will act as the most senior leader for the Canadian market.
You will own the business end-to-end: crafting the strategy, building the execution plan, leading go-to-market and operations, and working cross-functionally to deliver an exceptional provider and patient experience.
This is a high-ownership, high-agency role that requires entrepreneurial energy, commercial acumen, and operational rigour. You will report to the Chief Operational Officer and work closely with the CEO and Chief Product Officer.
What You'll Do:
- Market Strategy & Growth Leadership:
- Build and lead a compelling strategy and business case for Fullscript's growth in Canada.
- Conduct a full market gap analysis, including platform, pricing, product availability, and competitive dynamics.
- Define a phased execution roadmap to scale revenue, improve margin, and enhance platform adoption.
- Partner with Product and Engineering to localize and improve the platform experience for Canadian users.
- Explore expansion areas including diagnostics, lab partnerships, and potential distribution acquisitions.
- P&L Ownership & Operational Execution:
- Full accountability for Canadian P&L: revenue growth, contribution margin, fulfillment cost, and provider retention.
- Own end-to-end logistics, fulfillment, and CX—with support from U.S. shared services and your operational partners.
- Evaluate the current 3PL model and determine if a shift to in-house distribution is strategically or financially warranted.
- Team Building & Leadership:
- Assess and recommend an optimal organization structure to support Canadian growth.
- Build a high-performing, local team where justified (Sales, Partnerships, Ops) while leveraging U.S. teams via a matrix.
- Operate with high autonomy and accountability; serve as a "mini-CEO" for Canada.
- Provider & Brand Partnerships:
- Expand provider acquisition and retention through a mix of sales enablement, partnerships, and platform enhancements.
- Personally lead key strategic relationships with brand partners, trade associations, and KOLs.
- Explore and support brand or distribution partnerships and M&A opportunities.
- Platform & Experience:
- Co-lead Canadian platform improvement initiatives with Product & Engineering.
- Drive resolution of known issues (e.g., product discoverability), and ensure parity or better vs. U.S. experience.
- Shape the product roadmap based on Canadian practitioner and patient feedback.
- Analytics & Decision-Making:
- Use data to drive all business decisions. Own key metrics: revenue growth, contribution margin, provider churn, platform usage, and fulfillment cost per order.
- Must be able to frame the right questions, interpret data effectively, and build strong, evidence-based business cases to drive action.
What You Bring:
- 10+ years in senior leadership roles spanning general management, commercial, and/or operational leadership.
- Proven P&L ownership, preferably in healthcare, SaaS, eCommerce, or supply chain-focused businesses.
- Entrepreneurial mindset with experience scaling businesses, building teams, and influencing across functions.
- Deep understanding of Canadian market dynamics and regulatory landscape, or strong aptitude to learn quickly.
- Exceptional communication, influence, and cross-functional collaboration skills.
- Highly analytical with a strong grasp of financial and performance metrics.
Why You'll Love Fullscript:
- Market competitive compensation package including equity
- RRSP matching program (within CAD)
- Flexible PTO policy
- Flexible benefits package and additional perks
- Employee discount on Fullscript catalog of products for family & friends
- Ability to *Work Wherever You Work Well*
Why Fullscript?
Great work happens when people are supported, challenged, and inspired. Here, you’ll be part of a team that:
⬦ Values innovation—we push boundaries and always look for better ways.
⬦ Supports growth—through learning, mentorship, and meaningful work.
⬦ Cares about balance—with flexible work options and time off when you need it.
📌 Apply now—let’s build the future of healthcare, together.
Fullscript is an equal-opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request—email accommodations@fullscript.com for support.
Before joining the team, all candidates who receive and accept an offer will complete a background check.
We use AI tools to support parts of our hiring process, like screening and reviewing responses. Final decisions are always made by people. This process complies with privacy and employment laws across Canada and the U.S.
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🔥 IN THE NEWS: Fullscript acquires Rupa Health
This job is no longer accepting applications
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