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Growth Product Manager



Product, Sales & Business Development
Toronto, ON, Canada
Posted on Monday, June 3, 2024


As Product Growth Manager, reporting to the Head of Product, you will be responsible for developing and executing growth projects that drive revenue growth through the FlipGive Rewards partner ecosystem and direct to consumer product. FlipGive Rewards is a newly launched white-label embedded cashback Rewards platform. The ideal candidate will have experience managing growth projects with partners, a deep understanding of product-led growth tactics throughout the customer journey, and a data-driven approach to product and marketing that accelerates growth.

What you'll do:

  • As a member of our growth pod, reporting into the Head, Product, you will work closely with product, marketing, design and engineering to find the best ways to drive acquisition, retention, and monetization of direct to consumer and white-label users.
  • You will collaborate with cross-functional teams to design and execute experiments, analyze results of experiments and work with engineering and design to build iterative product changes.
  • You will be responsible for uncovering and understanding customer and partner needs and translate them into product requirements and roadmap.
  • You will leverage your product led growth experience to optimize white label flows going into the embedded solution, optimizing conversions at every step in the funnel.
  • You will have a detailed understanding of our partners’ applications, their marketing life cycle tactics (emails, in app notifications, push notifications etc), technical capabilities and requirements.
  • Based on this knowledge you will make recommendations that leverage product-led growth tactics to launch and grow their cashback rewards program.
  • Collaborating with the data team, you will provide regular reporting on KPIs across our conversion funnels, and recommend growth tactics and experiments based on potential impact.
  • You will work closely with merchandising team on merchandising optimizations that improve activation and engagement of both direct-to-consumer and white label users.You will support in sharing best practices across our partner ecosystem, providing detailed guidance on how and when it is best to use our API’s
  • You will collaborate with marketing on providing the highest converting messaging, images and copy to our white label partners.

About You

  • 3 - 5 years proven experience in B2B product led growth experience
  • Works closely with stakeholders to gather requirements, create design briefs, manage tech limitations and gather feedback on growth projects
  • Experience working in early stage programs that focus on continuous testing, optimization and improvements.
  • Familiarity with creating a testing plan managing A/B tests, multi-variant tests and understanding how to define statistical significance.
  • Deep knowledge of channel go-to-market, partner business models, and channel engagement best practices
  • Deep understanding of marketing/sales funnel as it relates to channel, and methods by which to accelerate growth
  • Familiarity and experience working with channel partners on product-led growth tactics
  • Data-driven decision maker with experience analyzing and reporting on program results

Bonus Points

  • Experience in a rapid-growth startup environment

About FlipGive

FlipGive ( is an easy-to-use cashback app where everyone wins. Teams raise funds without fundraising and brands earn new shopper loyalty by giving back where it matters. FlipGive has given back over $50M by helping families across North America turn everyday shopping into effortless fundraising so kids can play more and spend less on the sports they love. FlipGive Rewards, a white label cashback rewards platform, expands the impact of FlipGive’s shopping-as-cashback fundraising model by giving companies an easy way to turn everyday shopping into cashback donations that give back to their users. Launched in 2016, FlipGive is a Certified B Corporation and is headquartered in Toronto, Canada.

Why FlipGive?

  • We offer a competitive salary and a comprehensive benefits package and stock options
  • An collaborative startup environment where you get to work a talented team and make an impact from day 1
  • A company culture that celebrates giving back to the community, as it is a part of our DNA to help families across North America afford to play - we are Canada’s first B-Corporation
  • Flexible work environment where you can work in our office in Toronto or in the comfort of your own home. A large portion of our company works remotely across a dozen different countries