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Head of Sales and Distribution (Questbank)

Flexiti Financial

Flexiti Financial

Sales & Business Development, Operations
Canada · North York, Toronto, ON, Canada
Posted on Dec 23, 2025

What’s in it for you as an employee of QFG?

  • Health & wellbeing resources and programs

  • Paid vacation, personal, and sick days for work-life balance

  • Competitive compensation and benefits packages

  • Work-life balance in a hybrid environment with at least 3 days in office

  • Career growth and development opportunities

  • Opportunities to contribute to community causes

  • Work with diverse team members in an inclusive and collaborative environment

We’re looking for a Head of Sales and Distribution. Could It Be You?

The Head of Sales and 3rd Party Distribution is a senior leadership role responsible for the overall strategy, management, and execution of sales and distribution channels for the bank's core product lines, specifically Alternate Single-Family Home Mortgages, Multi-Family Home Mortgages, and Deposit Products (e.g., Broker GICs, Term Deposits).

This role will drive market share growth, accelerate distribution capabilities, ensure rigorous regulatory compliance, and build a high-performing sales team focused on achieving ambitious revenue and volume targets while maintaining an exceptional customer experience.

Need more details? Keep reading…

1. Sales Strategy & Business Growth

  • Develop and execute a comprehensive sales and distribution strategy tailored to the specific product mix (mortgages and deposits) to achieve profitable growth targets.

  • Spearhead activity to significantly increase penetration in the single-family and multi-family mortgage markets, including developing relationships with key intermediaries and builders.

  • Lead the strategic assessment and execution plan for expanding the bank's sales and distribution footprint into new geographic markets.

  • Formulate strategies to maximize deposit product acquisition, utilizing GICs and other term deposit offerings to optimize the bank's funding position.

  • Monitor market trends, competitive landscapes, and regulatory changes to proactively adjust sales strategies and product positioning.

  • Oversee and optimize the customer/ broker onboarding journey for all new mortgage and deposit clients, ensuring a fast, compliant, and positive initial experience that drives long-term customer loyalty.

2. Distribution Channel Management

  • Drive the strategic planning, performance management, and optimization of 3rd party distribution channels, emphasizing the use of data analytics to enhance performance

  • Ensure distribution is equipped with the necessary tools, training, and technology to effectively sell and service the defined product suite.

  • Lead the sales transformation agenda, focused on customer acquisition and partner servicing across mortgage and deposit products

3. Product & Performance Management

  • Collaborate closely with Product, Operations and Marketing teams on product design, and promotional strategies for all mortgage and brokered deposit products.

  • Establish and track key performance indicators (KPIs) for sales performance, channel effectiveness, customer acquisition cost, and profitability across all product lines.

  • Provide regular, insightful performance reports and strategic recommendations to the Executive Management team and the Board.

4. Leadership & People Development

  • Lead, mentor, and coach a high-performing sales and distribution team, fostering a culture of accountability, performance excellence, and customer-centricity.

  • Develop talent management and succession planning programs for key roles within the sales organization.

  • Set clear sales goals, implement incentive programs, and conduct regular performance reviews to ensure consistent target achievement.

5. Risk, Governance, & Regulatory Expertise

  • Serve as the primary authority on regulatory compliance within the sales organization.

  • Ensure all sales and distribution activities comply with internal policies, legal regulations, and external regulatory requirements pertaining to:

    • Mortgage Lending (e.g., consumer protection laws, stress testing, disclosure requirements)

    • Deposit-taking and Consumer Privacy (e.g., AML/KYC, CDIC/FDIC rules, data governance)

  • Oversee the implementation of robust controls and due diligence processes, particularly for alternate single-family and multi-family mortgage origination, to mitigate credit and operational risk.

So are YOU our next Head of Sales and Distribution? You are if you…

  • Hold a Bachelor’s degree in Business Administration, Finance, or a related field. MBA or advanced professional certifications are strongly preferred.
  • Have a minimum of 10-15 years of progressive experience in the financial services industry, with at least 5 years in a senior leadership role overseeing sales, distribution, and relationship management.
  • Have proven, in-depth knowledge of mortgage lending (both residential and multi-family) and deposit/liability products (GICs) is essential.
  • Have a deep understanding of the regulatory environment governing lending and deposit products in the relevant jurisdiction.
  • Have demonstrated success in building, leading, and motivating large, multi-channel sales organizations.
  • Have exceptional strategic planning, financial acumen, negotiation, and communication skills. Must be proficient in utilizing CRM and sales analytics tools

Sounds like you? Click below to apply!

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