What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Social Media & Communications Specialist. Could It Be You?

The Social Media & Communications Specialist is tasked with executing, and overseeing QFG's external online representation, specifically aligned with our Employer Brand Strategy. This role extends to internal communications, focusing on fostering our organizational culture and enhancing employee engagement. The primary objective is to elevate national and global awareness of our employer brand, with a strategic emphasis on attracting top talent, bolstering recognition for early careers (interns/new grads), and cultivating interest from key players in the talent landscape.

Accountable for crafting and executing QFG's Social Media strategy with a focus on enhancing employer branding. This entails meticulous planning and creation of content, as well as the ongoing management and analysis of various social platforms and company profiles, such as LinkedIn, Instagram, Glassdoor, etc. Additionally, responsible for the development and implementation of dynamic internal communications actively promoting employee engagement, fostering awareness, and enhancing understanding of QFG’s mission, vision, and values.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Develop and implement a social media strategy, which is aligned with QFG’s employer brand strategy
• Create content for social media channels to promote QFG’s Employer Brand
• Work with key internal stakeholders to brainstorm content ideas, in line with QFG’s Brand & Talent Attraction strategy
• Measures social media performance in relation to Talent Acquisition
• Support and evaluate results of social media campaigns with hiring teams
• Adheres to QFG’s brand style guide, ensuring that we produce high-quality content
• Promote QFG’s employer value proposition through social channels
• Create and manage a content calendar and provide talent branding strategies
• Work with the marketing team to leverage best practices, cross-promote, and streamline Questrade’s initiatives from both the client and employer perspective
• Continuously research social media for emerging trends and best practices; make recommendations to improve our employer brand social position
• Run and actively manage the Culture Champs ambassador program
• Manage external employer branding profiles to keep them updated, accurate, and engaging
• Monitors and respond to external comments related to the employer brand, summarize key themes and share feedback with department leaders
• Work closely with marketing to implement changes to the careers page, as needed
• Supports internal communications using robust content and a variety of methods (emails, video, Google Site, print, etc.) to increase engagement and support our culture
• Ensures all internal communications reflect our “we care” mission and are timely, accurate, and compelling.
• Support internal communications using robust content and leveraging a variety of mediums (emails, photography, videos, podcasts, graphic design, print, and website curation using Google Sites)
• Support Corporate Social Responsibility initiatives that are important for our Employer Brand and employee engagement.
• Assist with the execution of Employer Branding events

So are YOU our next Social Media & Communications Specialist? You are if you…

• Have 2-3+ years of experience in communications strategy development is essential
• Have excellent verbal and written communication skills
• Work well under pressure and meet deadlines
• Have content writing experience for all digital media platforms (LinkedIn, Twitter, Instagram, Glassdoor, Indeed etc.)
• Have knowledge of SEO and web design development
• Have proven social media and networking experience (internal and external)
• Have hands-on experience as a specialist in digital social media
• Are familiar with social analytics tools
• Have a strategic and creative mindset
• Have meticulous attention to detail

Additional Information…

• Please note: This role will be required to be in office 3 days a week

Sounds like you? Click below to apply!

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