What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs

• Paid vacation, personal, and sick days for work-life balance

• Competitive compensation and benefits packages

• Work-life balance in a hybrid environment with at least 3 days in office

• Career growth and development opportunities

• Opportunities to contribute to community causes

• Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Senior Writer, Search Engine Optimization. Could It Be You?

As a key player in our marketing engine, the Senior Writer, Search Engine Optimization will be instrumental in shaping the future and performance of our content. This role offers the exciting opportunity to be at the forefront of content innovation, merging creative writing skills with advanced AI technology to establish new benchmarks for quality and effectiveness within our industry. We are looking for someone who is passionate about the art of writing and enthusiastic about the challenge of building the future of content.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• SEO Content Strategy & Creation: Develop and execute an SEO content strategy, including keyword research, content gap analysis, and competitive benchmarking, to identify high-impact content opportunities that rank on traditional and AI search engines.

• Content Development & Optimization: Write compelling, informative, and SEO-friendly content for various formats (e.g., articles, blog posts, landing pages, guides) that resonates with our target audience and adheres to brand voice guidelines.

• AI Content Integration & Editing: Leverage AI-generated content as a starting point, meticulously editing, refining, and optimizing it to ensure accuracy, quality, originality, and strong SEO performance (e.g., keyword density, readability, schema markup).

• On-Page SEO Execution: Implement on-page SEO best practices, including optimizing titles, meta descriptions, headings, image alt text, internal linking, and URL structures.

• Website Content Management: Be responsible for directly posting and updating content on the Questrade.com website using our Content Management System (CMS) to ensure speed and accuracy of content deployment.

• Performance Monitoring: Monitor content performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs), analyze data, and provide insights and recommendations for continuous improvement.

• Collaboration: Work closely with marketing managers, product teams, design, and development to ensure content aligns with campaigns, product launches, and overall business goals.

• Industry Trends: Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices to ensure our strategies remain effective and competitive.

• Editorial Standards: Ensure all content meets high editorial standards for grammar, spelling, clarity, and factual accuracy.

So are YOU our next Senior Writer, Search Engine Optimization? You are if you…

• Have 5+ years of experience in content writing, SEO writing, or content marketing, with a strong portfolio demonstrating successful SEO content initiatives.

• Have in-depth knowledge of SEO principles, including keyword research, on-page optimization, technical SEO considerations, and content marketing best practices.

• Have demonstrable, hands-on experience using generative AI tools within a professional content workflow. Your portfolio should show your ability to significantly enhance AI-generated drafts.

• Are highly proficient with Content Management Systems (experience with Sitefinity is a strong asset) and comfortable with the technical aspects of publishing content directly.

• Are a writer first, with a portfolio that demonstrates outstanding storytelling, clarity, and an ability to make complex topics accessible and engaging.

• Have strong analytical skills and are adept at using SEO and analytics platforms (SEMrush, Ahrefs, Google Analytics, etc.) to make data-informed strategic decisions.

• Have excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.

• Have the ability to manage multiple content projects simultaneously, meet deadlines, and work effectively in a fast-paced environment.

• Have a bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Additional kudos if you…

• Have experience in the financial services or online brokerage industry is a significant asset.

Additional Information…

• Please note this role will be required to be in office 3 days a week

Sounds like you? Click below to apply!

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