Sales Director - Independent Grocers
Flashfood
About the Role
Flashfood is on a mission to eliminate food waste at the retail level by connecting shoppers with discounted groceries nearing their best-before date. We partner with grocers across North America to help them recapture value from unsold food—while making groceries more affordable for consumers.
We’re looking for a Director of Independent Grocer Sales to lead the charge in growing our presence across independent and regional grocery banners. You’ll be responsible for closing new business, mentoring a team of sellers, and building out the next wave of growth for our Independent Grocer vertical. You will report to our VP of Revenue and work closely with our go-to-market and customer success teams to scale impact through strategic execution.
This is a high-impact, high-visibility role for a resourceful leader who thrives in a fast-paced environment, knows how to sell into SMB and mid-market grocery chains, and can build a team to match their ambition.
What You’ll Do
- Own and drive sales growth across independent and regional grocers in North America
- Personally prospect, pitch, and close key accounts to model excellence for your team
- Train, coach, and mentor a team of sellers at various stages of development
- Develop scalable playbooks and sales strategies that can grow with the team
- Collaborate cross-functionally with Marketing, Product, and Customer Success to refine value propositions and unlock vertical-specific opportunities
- Track performance, set targets, and drive execution across your pipeline
- Deliver accurate forecasts and progress reporting to senior leadership
- Build and advocate for the next phase of team growth as we hit key milestones
About You
- 8+ years of experience in B2B sales, with at least 3 years in sales leadership roles
- Deep experience selling into independent or regional grocery businesses
- Background in marketplace, logistics, or foodtech companies like Instacart, DoorDash, UberEats, Mercato, or similar
- Proven ability to lead by example—your team learns from watching you close deals
- Experience hiring, developing, and retaining high-performing sales talent
- Strong strategic thinking—you can zoom out to identify root problems and zoom in to take decisive action
- Exceptional communicator and team collaborator who thrives in a startup environment
- Data-savvy: You know how to use insights to manage performance and improve conversion
What Success Looks Like
- Closed business that meets or exceeds quarterly revenue goals
- Measurable growth in our Independent Grocer vertical over 6–12 months
- High-performing and engaged sales team with low attrition
- Playbooks and processes that lay the foundation for long-term scale
Why Join Flashfood?
You’ll join a mission-driven team that’s tackling a $1 trillion problem. We’re scrappy, ambitious, and passionate about delivering real-world impact. Plus, we offer:
- Competitive compensation and equity
- Comprehensive health benefits
- Flexible, remote-first work culture
- A chance to shape the future of a fast-growing startup solving a massive societal challenge