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Senior Digital Marketing Specialist



Marketing & Communications
Vancouver, BC, Canada
Posted on Saturday, May 11, 2024

Our Business

FISPAN is an Enterprise SaaS FinTech company that allows banks to deploy embedded financial products and services to create a seamless banking connection for their corporate clients. Our product aims to provide instant scale and reach for banks who want to remove friction and add value by enabling their commercial banking clients to access banking services through their preferred operational software. Founded in 2016 by renowned entrepreneur Lisa Shields, FISPAN is on a mission to create the best product in the FinTech industry, and fundamentally change the way that companies bank. Being the market leader in ERP-banking, we work with the world’s Tier 1 banks with assets exceeding up to $3T, including J.P. Morgan Chase.

With our rapid growth, we are looking for dynamic and passionate individuals to join our high performance team, in an inclusive culture, that rockets us to number 1 in our space. FISPAN recognizes that passionate, hard working individuals with diverse backgrounds are what makes innovation happen. Being a Vancouver based start-up, our modern and scenic office is located in downtown’s historic Marine Building. 3

Job Description

As a Digital Marketing Specialist at FISPAN, you will be responsible for developing, implementing, and managing digital marketing campaigns across various digital platforms. You will work closely with the marketing team to enhance brand awareness, drive lead generation, and optimize the customer journey.

Key Responsibilities:

Develop and implement B2B digital marketing strategies to achieve company objectives, including brand awareness, lead generation, and customer acquisition.

Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others, with a focus on B2B strategies.

Create engaging content for digital channels, including website, social media, email campaigns, and digital ads, tailored for B2B audiences, in collaboration with the Marketing Coordinator and Product Marketing team.

Create nurturing strategies for improving the conversion rate of leads in the pipeline, ensuring a seamless customer journey from lead acquisition to conversion, working closely with the Marketing Operations Manager for optimizing processes through automations.

Track and optimize SEO performance, adjusting keyword strategy as needed to improve search engine rankings and visibility.

Identify brand awareness opportunities, such as being featured in magazines and promoted on product review websites, and implement strategies to leverage these opportunities effectively.

Utilize CRM knowledge, preferably in HubSpot, to manage customer data, segment audiences, and execute targeted campaigns.

Develop and implement lead generation strategies to attract and convert B2B prospects into customers.

Monitor and report on digital marketing performance metrics, providing actionable insights and recommendations for improvement.

Collaborate with cross-functional teams, including design, marketing coordinator, and sales, to ensure alignment and consistency in messaging and branding.


- Bachelor's degree in Marketing, Communications, Business, or a related field.

- 4-6 years of experience in a similar role.

- B2B marketing experience is required.


  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Proven experience, 4-6 years in digital marketing, with a focus on B2B campaign management and digital advertising.
  • Strong knowledge and experience with Google Ads for B2B, social media campaigns targeting B2B audiences.
  • CRM knowledge, with experience in HubSpot considered a must.
  • Demonstrated success in developing and implementing lead generation strategies.
  • Excellent analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
  • Creative mindset with a passion for digital marketing and staying ahead of industry trends.
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.

Why Work With Us?

  • Experienced team

Our CEO’s previous venture, Hyperwallet, was purchased by Paypal and ranks as one of the largest Canadian acquisitions! A seasoned leadership team with relevant experience scaling technology companies from start-up through growth phases to acquisition. Join our team to build your network and engage in mentorship opportunities.

  • Start-Up Environment

FISPAN’s start-up nature implies autonomy and leadership over projects. Our employees hold a higher level of responsibility and are presented with various hands-on opportunities from the get-go. We want our team to reach their full potential and career aspirations.

  • Rich Culture

We understand that personal growth happens on multiple levels, which is why we encourage a work-life balance to have family time, explore new ideas and develop hobbies. At FISPAN, you can also expect various virtual and in person company-wide events and clubs to drive engagement.

  • Perks

Our prime downtown Vancouver office is close to a Skytrain, prestige shopping, and coastal views. FISPAN employees have access to our building fitness center and amenities, fully stocked cupboards, weekly team lunches, and daily coffee runs. We also set our employees up for success by providing the most modern MacBook and Apple equipment.

Compensation and Benefits Package

FISPAN believes in an atmosphere and culture when innovation can flourish, collaboration and teamwork are valued and transparency is at the core of it all. We want our employees to see how the ideas they help generate today have an impact on how we do business tomorrow.With that, the hiring salary range for this position is $73,000 - $80,000 annually; the base pay offered is based on comparable market data from companies of similar employee size, revenue and location.As part of our total rewards offering, permanent employees in this position may be eligible for our competitive semi-annual bonus program, subject to program eligibility requirements.

At FISPAN, we reward employees for achieving their objectives, going beyond the requirements of their job, demonstrating leadership, fostering innovation and advancing the organization as a whole. We value talented people of all backgrounds and characteristics that share our vision of being the number one platform for the business banking ecosystem.

Other components of our towards rewards offerings include support of career development, wellbeing, and personal growth.

  • Extended health and dental benefits
  • Paid time off
  • Savings and retirement plan matching
  • Parenthood top-up
  • Mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements and may vary, only be partially or not at all available based on criteria such as location, employment status, etc. We’ll be happy to clarify eligibility for interviewing candidates.

Diversity, Equity & Inclusion

As FISPAN continues to grow, we are committed to celebrating diversity, endorsing equity, and encouraging inclusion because it makes sense for our business and creates a culture of diverse ideas that results in a high performance culture. This starts in the recruitment process by providing the most diverse candidate pool to our leaders as we can. From there leaders decide on the best candidate for the job based on their merits.