Work In Tech

The Role:
As the Director of Brand / Creative Director at Glia, you will lead the charge in developing and scaling a powerful, consistent, and globally resonant brand. You’ll be based in Estonia and lead a team of designers, visual storytellers, and creative producers while collaborating closely with our US-based content marketing and revenue marketing teams. This is a strategic, operational, and managerial leadership role with high visibility across the company.

The Ideal Candidate:

• Has a strong creative vision paired with a practical execution mindset
• Is both a strategic thinker and hands-on leader with experience guiding brand evolution
• Is innovative and a leader in using generative AI to optimize creative and campaigns
• Loves building and leading teams, and is energized by mentoring emerging creative talent
• Understands how to balance creative excellence with business outcomes
• Thrives in a fast-paced, iterative B2B SaaS environment
• Can translate complex ideas into simple, compelling visual narratives
• Builds bridges across teams and geographies to align brand vision globally
  
  

Responsibilities:

• Drive Glia’s brand and marketing design vision, ensuring our visual identity continues to evolve in a way that reflects our leadership in the contact center AI space
• Develop design strategies informed by market trends, customer feedback, and business goals
• Build strong cross-functional partnerships with executive team, engineering, content, product marketing, growth marketing, and sales
• Analyze competitors and industry design trends to keep Glia’s brand fresh, distinctive, and relevant
• Evaluate the effectiveness of design initiatives and conduct A/B testing to optimize performance
• Align design output with measurable business objectives and KPIs
• Streamline processes, identify automation and AI opportunities, and assess training needs
• Identify and implement frameworks to ensure design operational efficiency and quality
• Manage tools and infrastructure (design systems, asset libraries, documentation platforms) to ensure scalability
• Guide, direct, and empower a marketing design team while inspiring a common design vision and creating an internal design culture
• Attract, grow, and retain top creative talent
• Put design skills to work alongside the team on high-level, big ticket creative projects

What You’ll Bring:

• 7+ years of brand or creative leadership experience, ideally in a high-growth B2B SaaS or technology environment
• Proven ability to lead and scale a high-performing design team
• Expertise in visual storytelling, brand development, and marketing design strategy
• Demonstrated success creating cross-functional alignment across global teams
• Fluency in modern design tools (Figma, Adobe Creative Suite) and familiarity with motion and web design
• Proficiency with Webflow
• Expertise setting up AI tools and self-serve templates
• Experience in SEO
• Deep familiarity with project management platforms like Asana
• Strong data-informed mindset; comfort using performance data to influence creative strategy
• Fluency in English required (Estonian or another European language is a plus)
• A growth mindset, natural curiosity, and a collaborative spirit

Benefits

• Competitive salary and stock options
• Professional development support (trainings, courses, conferences, books, etc)
• Access to all the latest tools and equipment you’ll need
• Sports compensation, reimbursement for therapy, counseling sessions
• Team events: annual employee awards, internal hackathons, and a dozen cool events from cooking to the Glia olympic games :)
• Diversity: 25 countries represented