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Head of Product Marketing



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Saturday, June 29, 2024

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a senior marketing leader to lead Product Marketing at Faire. This role will be responsible for Faire’s product narrative and launch strategy across both sides of the marketplace (Brands & Retailers), globally.

This role will report directly to our Head of Growth & Marketing and join the marketing leadership team.

What you’ll do

  • Lead and own the crafting of a simple, clear narrative framework that will resonate with our customers and ensure the alignment of all of our product positioning to it
  • Lead and dial in our launch process (intake, prioritization, calendar, etc) that drives clarity across Product and GTM and maximizes impact/throughput of Faire’s product development and adoption given the constraint of our customer's ability to absorb change
  • Lead a team that delivers world-class, highly cross-functional launches that drive product comprehension and adoption across customers, geographies, and products
  • Develop a deep understanding of our customers and their needs and use that to influence and shape the future roadmap and landscape of products for our Brand and Retailers
  • Hire, develop and retain a world-class team and be a great people manager of 7+ PMMs – you’ll be reviewed as an inspiring leader by direct reports, who are happy, fulfilled, and growing.
  • Promote the health of the marketing organization by coaching/mentoring, participating in recruiting, and contributing to other marketing org programs.


  • Deep B2B product marketing expertise – ideally with experience marketing to SMBs and/or independent businesses.
  • Storyteller, writer, simplifier – bring a simple, clear narrative/story to market in a flexible way across product, marketing, and sales/success motions.
  • Strategic thinker – able to break down and distill complex business and product problems and marry them with deep customer insights and intuition to drive decision-making and action.
  • Excellent collaborator strong communication skills and ability to quickly establish and grow cross-functional relationships at senior levels and across multiple organizations.
  • Relentlessly resourceful – won’t quit and is hungry to do whatever it takes to make an impact on the community. Is willing to get their hands dirty and dive into the details to help their teams overcome obstacles.
  • Sought after manager, mentor, and coach – proven track record of hiring, developing, and retaining world-class product marketers and managers of product marketers. Past direct reports are passionate about working with them.
  • Kind - demonstrates compassion and generosity towards everyone.
  • Excited and authentically motivated by Faire’s mission and serving our customers

Salary Range

San Francisco: the pay range for this role is $236,000 to $354,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Faire’s flexible work model aims to meet the needs of our diverse employee community by making work more flexible, connected, and inclusive. Depending on the role and needs of the team, Faire employees have the flexibility to choose how they work–whether that’s mainly in the office, remotely, or a mix of both.

Roles that list only a country in the location are eligible for fully remote work in that country or in- office work at a Faire office in that country, provided employees are located in the registered country/province/state. Roles with only a city location are eligible for in-office or hybrid office work in that city. Our talent team will work with candidates to determine what locations and roles are eligible for each option.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

  • We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
  • We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
  • We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
  • We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Salt Lake City, Atlanta, Toronto, London, New York, LA, and Sao Paulo. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (