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Product Marketing - Customer Narrative Lead



This job is no longer accepting applications

See open jobs at Faire.
Marketing & Communications, Product, Customer Service
New York, USA
Posted on Thursday, January 18, 2024

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We’re looking for a marketer to build Faire’s capabilities in bringing product news directly to our customers. In this role you’ll evangelize how Faire helps customers have more success as brands and retailers. You’ll help the day-to-day success of our customers by helping them understand how to get the most out of Faire’s product features. You’re a storyteller and editor who is curious and passionate about product innovation and excels in helping people understand new concepts.

What you’ll do

  • Create and maintain our product release narrative to resonate with our customers
  • Design the methods for product communications direct-to-customers
  • Program manage production processes and directly write and produce major release moments (for example, monthly newsletters to our customers, bi-annual webinars, etc.)
  • Build and run a story bank; ensure we have the right content in the right places
  • Develop a multi-year strategy considering next-level investments in product communications - e.g., customer advisory board, user communities, etc.


  • Marketing and communications experience: 10+ years of experience in marketing and communications (5+ years at a technology company); mix of experiences across product marketing, content and communications
  • Craft in writing and producing: Strong craft in writing and editing a mix of articles, blog content, virtual presentations, videos, case studies, or similar
  • Storytelling: Skilled in extracting the essence of an idea - making complicated topics easy to understand, and finding the emotional core of topic, specific to the target customer
  • Exceptional initiative and ownership: Enjoys working in ambiguity, finding creative and pragmatic solutions, and driving to an outcome with fast and changing deadlines
  • Inspiring leader: Enjoys and gets value from bringing out the best in others; is unafraid to manage through conflict; holds a strong point of view, but has low ego and listens and can draw the best ideas out of others; generously shares success

Salary Range

New York City*: the pay range for this role is $152,000 to $209,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Faire’s flexible work model aims to meet the needs of our diverse employee community by making work more flexible, connected, and inclusive. Depending on the role and needs of the team, Faire employees have the flexibility to choose how they work–whether that’s mainly in the office, remotely, or a mix of both.

Roles that list only a country in the location are eligible for fully remote work in that country or in- office work at a Faire office in that country, provided employees are located in the registered country/province/state. Roles with only a city location are eligible for in-office or hybrid office work in that city. Our talent team will work with candidates to determine what locations and roles are eligible for each option.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

  • We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
  • We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
  • We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
  • We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Salt Lake City, Atlanta, Toronto, London, New York, LA, and Sao Paulo. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (

This job is no longer accepting applications

See open jobs at Faire.