Demand Generation Manager
Expiration Reminder
Sales & Business Development
Canada · Kitchener, ON, Canada · Remote
Posted on Jun 29, 2025
About us
Expiration Reminder is the leading web-based platform for managing document expiration dates. Our software allows organizations to track, manage and send automatic email and text notifications when documents are about to expire, maintain compliance with regulations and keep vendors and customers compliant with company policies. Hundreds of organizations worldwide rely on Expiration Reminder to track expiration dates. Our clients include Fortune 500 companies, small businesses, nonprofits, healthcare providers, schools, and more. And with a powerful suite of features that provides for compliance rules, roadmaps, policy acknowledgement, document scanning and more, that will help companies stay compliant.
Key Responsibilities
- Launch campaigns end-to-end. Plan, build, and ship demand-gen programs yourself—copy, creative, landing pages, tracking—then iterate fast on what works.
- Run structured experiments. Design A/B tests across SEO, paid, email, social, and in-app touchpoints; quickly validate or kill ideas.
- Own our SEO playbook. Perform keyword research, create or commission content, and partner with devs for technical fixes to grow qualified organic traffic.
- Grow our social presence. Post, engage, and experiment on LinkedIn, X/Twitter, and emerging channels to spark conversations and drive trials.
- Activate PLG motions. Work with Product to improve onboarding, surface product-qualified leads (PQLs), and close the loop with lifecycle emails.
- Hit the numbers. Forecast, track, and be accountable for monthly free trials, trial-to-paid conversion rate, and net-new customers.
- Pull in help when needed. Coordinate designers, writers, or freelancers—but default to rolling up your sleeves and doing the work yourself.
- Report & rinse. Build lightweight dashboards, share learnings, and propose the next round of tests.
Requirements
- 2+ years running demand-gen or growth campaigns for a B2B SaaS (startup or small team a plus)
- Proven track record of shipping experiments and improving funnel KPIs
- Hands-on SEO practitioner (keyword research, on-page, GA4/Looker Studio)
- Social-media native who can create and schedule content
- Practical operator—comfortable writing copy one hour and pulling SQL or spreadsheet data the next
- Energetic self-starter who owns deadlines and results
Nice to Have
- Experience in marketing compliance, HR, or document-management software
- Familiarity with attribution tools
- Basic HTML/CSS or no-code landing-page skills
- Community-building or partner-marketing experience
Location
- Remote.
- Occasional face to face meetings.
Compensation and Benefits
- Market compensation commensurate with your proven abilities.
- This is a full time position with a set schedule.
- Remote.
