VP, Marketing



Marketing & Communications
Kitchener, ON, Canada
Posted on Thursday, August 24, 2023

VP, Marketing

Remote - Kitchener, ON

Encircle is leading the $1.6 trillion dollar property insurance industry out of the dark ages of pen and paper processes, into the digital age of transparency and empowerment. Our easy-to-use software platform enables thousands of restoration contractors and insurance professionals around the world to process claims faster. We’re a remote-first company with a collaboration hub located in the heart of downtown Kitchener.

About the Role

The VP, Marketing will be the newest member of our executive leadership team. As we continue to scale and embark on our next phase of growth, this role will be critical in defining and developing the marketing strategy and execution plans that support and align to our growth and revenue targets.

In this role you will collaborate closely with cross-functional teams, including sales, customer success, product marketing, and product management, to take our B2B marketing initiatives to new heights. This includes creating integrated marketing campaigns that effectively position our brand , generate awareness, and engage our target audience. You will develop and oversee the execution of creative, impactful and measurable demand generation programs to drive and nurture leads and ultimately transform contacts into customers.

The VP, Marketing will also inspire and provide strategic leadership to the broader marketing function, overseeing the execution carried out by your team. This role offers a balance of strategic thinking and hands-on implementation, enabling you to have a direct impact on our company's continued success.

What You’ll be Doing:

  • Translate goals into effective integrated marketing strategies and campaigns that support the achievement of quarterly and annual goals
  • Inspire, develop, support and lead a team of 8 marketing professionals that deliver against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies.
  • Contribute to building a positive corporate culture, and creating strong working relationships with team members, other departments, and leaders. Ensure the Marketing function scales through successful cross-collaboration with Sales, Strategy, and Product teams
  • Lead, support, and deliver on all marketing related projects, from branding, to marketing campaigns, to co-branded partner marketing, to media planning and buying, to video production, website development and more.
  • Develop and manage a global marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI
  • This role will require a leader with extensive experience in demand generation and your team will be responsible for:
    • Managing the full lifecycle of online and offline demand generation programs, managing the demand generation calendar, developing and executing multi-channel programs while also driving inbound leads from our web properties that drive new revenue and accelerate the sales pipeline.
    • Lead the strategy, development, execution, and optimization of all lead generation activity, including SEM, SEO, PPC, paid social, content syndication, and event participation for inbound and outbound programs.
    • Implement best-in-class email marketing programs and strategy, including: automated nurture, drip, and other marketing emails focused on lead development and client engagement.

What You’ll Bring:

  • An innovative, results-driven & hands-on execution focused leader who is capable of propelling the company into the next phase of growth; analytical, agile, performance-minded and impactful.
  • Previous marketing leadership experience in B2B for SaaS or high-growth technology startups.
  • An inspiring leader with celebrated experience leading teams, providing strategic direction, support, ongoing development and ensuring execution of results. A proven track record of hiring, mentoring and retaining a high performing team
  • An undergraduate degree, preferably in business, marketing or related subject, or equivalent professional experience.
  • A seasoned growth marketer with an entrepreneurial spirit and passion for creative demand generation marketing.
  • Strong understanding of marketing at different stages of the entire buyer journey.
  • Exceptional understanding of content and conversion strategies.
  • Experience working closely with sales leadership and understanding the connection between demand generation and revenue growth in a sales quota driven environment.
  • Proficient in marketing automation, account-based marketing, data and analytics.
  • An expert in content, email, social, events and digital marketing, experience with A/B Testing, Hubspot/Salesforce, CRM and understands how to measure results and pivot when needed
  • A strong critical thinker who has the ability to turn high level strategies into executable plans that are grounded by customer insights. Not afraid to ask questions, take risks and champion new ideas. Offers solutions to complex challenges with creative flair.
  • Is both collaborative and proficient at building positive working relationships across the business.
  • Excellent interpersonal skills and the ability to influence and communicate the vision, concepts, ideas and solutions clearly to stakeholders and internal teams.


This role will report directly to the CEO.

Encircle is an equal opportunity employer that does not unlawfully discriminate against any employee or applicant based on race, ancestry, place of origin, colour, ethnic origin, citizenship, religion, gender identity, gender expression, creed, sex, sexual orientation, age, record of offenses, marital status, family status or disability. Encircle is committed to a fair and inclusive work environment. We will endeavour to accommodate the needs of qualified applicants in all parts of the hiring process.

At Encircle, we VALUE the team we’re building!

  • Define your own BALANCE - we want our team to take the time they need with flexible work arrangements, and self-managed vacation time, so they're well-rested and energized.
  • Work where you WORK BEST - we invest in creating both a comfortable work-from-home environment for our employees with the flexibility to join us in our co-working space (collaboration hub) in downtown Kitchener.
  • We are PEOPLE-FOCUSED and our success is achieved through a culture of collaboration, trust and transparency.
  • Choose your path and we’ll support your continued GROWTH along the way.
  • Your personal WELL-BEING is important to us and we’ll provide the support you need to bring your best self to work every day.