Work In Tech

urllo is hiring a growth marketing specialist (2–3+ years experience) to help us accelerate customer acquisition. This is a hands-on, performance-driven role for someone who has already cut their teeth in startups and is ready to own critical parts of our growth engine. This is a hybrid role, based in Calgary, reporting to the Vice President, Revenue.

Who we are

• The global leader in URL redirect technology
• Bootstrapped and profitable, with a clear product vision
• Strong product-market fit and customer retention
• Human-centered: we build technology, but we build it for people
• A small and nimble team where everyone has visibility and impact
• And we're building something new… shhhhhhh.

Who you are

• 2–3+ years of hands-on experience in growth, digital marketing, or demand generation in a startup environment
• Proven track record of finding and scaling growth loops that drive customer acquisition and revenue
• An early and eager adopter of AI and agentic tools for marketing and growth (custom GPTs, AirOps, Relay.app, etc.)
• Experience improving SEO and LLM visibility strategies to drive organic traffic
• Familiar with website and landing page CRO to improve conversion rates
• Experience building email nurture flows (newsletters, tips, upsells) and managing CRM hygiene and automation
• Experience planning and executing paid acquisition tests across channels (Google Ads, LinkedIn Ads, Reddit, newsletters, podcasts, etc.) is an asset
• Familiar with standard MarTech tools. Experience with our specific tech stack is an asset: SEMrush, Customer.io, Hubspot, Sanity CMS, Apollo.io, Wistia, Mixpanel, GA4, Zapier
• Comfortable collaborating with external partners (freelancers, agencies, vendors)
• Equal parts creative and technical—you can draft a high-converting landing page on Monday, then sanitize CRM data on Tuesday
• Curious, collaborative, and eager to learn in a fast-paced environment

What you’ll do

• Own SEO and LLM visibility to improve competitive ranking and traffic
• Manage and execute website and landing page CRO experiments to improve conversion rates
• Design and run paid acquisition tests across multiple channels (ads, social, newsletters, podcasts, etc.)
• Build, test, and optimize email nurture campaigns (newsletter, upsell, tips, etc.)
• Ensure CRM data hygiene and continuously improve automation workflows
• Collaborate with agencies, freelancers and vendors to scale growth capacity
• Experiment rapidly with AI-powered tools to accelerate and automate campaigns
• Partner closely with Sales and Customer Success to deliver MQLs and trial starts that drive revenue

Outcomes

Your success will be measured by:

• Growth in Search & LLM visibility vs. competitors
• Increases in total website traffic
• Growth in lead magnet signups
• Increases in trial starts
• Conversion of Enterprise MQLs

Role specifics

• Permanent, full-time
• Based in Calgary
• Hybrid: 2–3 days in-office expected
• Commencement: October 2025

Do you meet some but not all of the requirements? That’s okay. If you’re hungry to learn and ready to make an impact, apply anyway.