urllo is hiring a digital marketing coordinator (2–3+ years experience) to help us expand our reach and reputation across digital channels. This is an execution-heavy role focused on content creation, distribution and amplification—perfect for someone who loves turning ideas into high-impact digital campaigns and content. This is a hybrid role, based in Calgary, reporting to the Vice President, Revenue.

Who we are

• The global leader in URL redirect technology
• Bootstrapped and profitable, with a clear product vision
• Strong product-market fit and customer retention
• Human-centered: we build technology, but we build it for people
• A small and nimble team where everyone has visibility and impact
• And we're building something new… shhhhhhh.

Who you are

• 2–3+ years of experience in digital marketing, content marketing or demand generation in a startup environment
• An early and eager adopter of AI/agentic tools (custom GPTs, Relay.app, AirOps, etc.) to accelerate content research and production
• Strong experience creating and promoting social and video content that drives impressions and engagement on YouTube, LinkedIn and beyond
• Experience coordinating webinars and podcasts—from booking guests and promoting signups to repurposing content post-event
• Experience collaborating with B2B influencers and thought leaders to co-create digital content
• Skilled at producing lead magnets (whitepapers, webinars, blogs) that generate demand
• Experience with email marketing—building nurture sequences, newsletters and upsell campaigns that engage and convert
• Familiar with content creation tools like Canva, Wistia, Opus Clip, Sanity CMS, etc.)
• Organized and proactive, with the ability to manage multiple digital campaigns at once
• Curious, collaborative, and eager to learn in a fast-paced environment

What you’ll do

• Social & video content: Own the social and video strategy, including planning, creating and publishing engaging content and videos content across LinkedIn, YouTube, Reddit, and beyond
• Lead magnets: Produce high-value content (whitepapers, blogs, guides, webinars) that attracts and nurtures prospects
• Email marketing: Build and optimize newsletters, nurture sequences and upsell campaigns to deepen engagement and drive conversions
• Influencer co-creation: Identify, engage and manage relationships with B2B influencers to co-create digital campaigns and thought leadership content
• Owned webinars series: Build a weekly webinar series featuring high-value guests and educational information (guest booking, promotion, signups, live production and post-event content)
• External speaking & content: research, pitch and coordinate leadership team appearances on external podcasts, webinars, digital conferences, blogs, etc.
• Content repurposing: Turn long-form content (podcasts, webinars, whitepapers, etc.) into snackable social content, clips and blogs to extend reach

Outcomes

Your success will be measured by:

• Growth in impressions, reach and followers
• Growth in video views and engagement
• Growth in lead magnet signups
• Growth in trial starts and MQLs from content

Role specifics

• Permanent, full-time
• Based in Calgary
• Hybrid: 2–3 days in-office expected
• Commencement: October 2025

Do you meet some but not all of the requirements? That’s okay. If you’re hungry to learn and ready to make an impact, apply anyway.