Work In Tech

We’re looking for a seasoned Integrated Marketing Lead to join our growing games team, someone who thrives in a fast-paced, high-performance environment.

This role is critical to supporting one of our most high-profile IPs: Licensed Squishmallows Match. You’ll lead the day-to-day marketing execution, work cross-functionally with UA, Creative, Product, and external partners (like Jazwares), and ensure every asset, campaign, and deliverable is best-in-class. You’ll also contribute to strategy and help scale our marketing org as the game grows.

WHY JOIN US?

You’ll be part of a creative, nimble team that’s building breakout titles in mobile games. We move fast, take big swings, and aim for industry-best execution. If you're ready to lead, collaborate, and level up our marketing game, we’d love to meet you.

WHAT YOU WILL BE DOING:

• Act as a senior marketing lead for Squishmallows Match, collaborating closely with the head of marketing.

• Own campaign execution across UA, organic social, influencer, and partnership marketing.

• Partner with the head of marketing to set campaign goals and track performance against KPIs.

• Manage creative asset development, from brief to delivery, ensuring brand and quality standards are met.

• Serve as a key point of contact with major IP holders (like Jazwares), maintaining professionalism, clarity, and high execution standards.

• Build and manage a detailed marketing calendar, ensuring all activities are aligned across teams.

• Cross-functionally align with Product, UA, and Community teams on marketing efforts with in-game events and player needs.

• Help lead weekly marketing syncs, performance reviews, and stakeholder updates in tight collaboration with the marketing lead.

• Support other games or duties as assigned.

*** Duties & responsibilities outlined above are representative, but not all inclusive.

WHAT YOU WILL BRING:

• 5–8 years of experience in mobile gaming, entertainment, or consumer marketing.

• Proven experience managing high-visibility IP or brand partnerships.

• A strong generalist: comfortable with creative, performance, social, and influencer marketing.

• Outstanding project management skills—you move fast, communicate clearly, and don’t drop balls.

• Creative eye for brand and storytelling, with high expectations for polish and detail.

• Comfortable navigating feedback and collaborating across internal teams and external stakeholders.

Nice to Have:

• Experience working with licensed IP or external brand partners.

• Familiarity with UA and creative testing frameworks.

• Previous experience scaling marketing teams or mentoring junior marketers.
  

Compensation Range: $90K-$110K CAD per annum. Salary is determined by experience, skills, and capabilities.

WHAT DOES IT MEAN TO WORK AT ESG?

Established in 2011, East Side Games started as an indie game studio in east Vancouver. Today, we’re part of East Side Games Group (TSX: EAGR), and we’re a game developer, publisher, and technology provider. We enable creators to successfully deliver memorable mobile gaming experiences that players engage with every day. Through our proven tech kits and beloved brand partnerships, our games empower passionate fan bases to explore their favourite content in a fun, convenient medium, available in the palm of their hands.

The best part is, we’re fans first, which makes this adventure extra special. Our games and our team have the same goal; to be inclusive and for everyone. We get things done and our team is hands on to step in, listen, and support, regardless of rank. We're remote-first, with monthly Townhalls, Friday Cheers, and Learning Labs to bring everyone together as a team. Have we piqued your curiosity? Then check out our Core Values and Benefits on our website! We note that our culture is not a monolith and is ever-changing based on the folks that make up our team here at ESG.

WE’RE BUILT ON THE FOUNDATIONS OF DIVERSITY AND INCLUSION

East Side Games is an equitable employer that values equity, diversity, and inclusion. We welcome and encourage people of marginalized backgrounds, particularly QTBIPOC folks, to apply, and will acknowledge and value the strengths you bring to foster yours and the studio's growth.

Join our growth team as an Integrated Marketing Lead and bring your expertise in brand, campaign, and partnership marketing to one of our most exciting IPs. Showcase your leadership, creativity, and passion for mobile games by clicking the "Apply" button and sending us your resume.

Due to a small, but completely awesome recruitment team, only those candidates that qualify will be contacted. Thanks for your interest in ESG and we wish you the best of success in your job search!