Lead Salesforce Developer
Dooly
Software Engineering, Sales & Business Development
USD 145k-160k / year
Posted on Aug 28, 2025
Who we are:
Mediafly is the leading revenue enablement platform market-facing teams use to plan, predict, coach, and engage at the highest levels. Our unified suite of solutions create immersive buyer experiences; enable sellers to lead with value, allow managers to scale coaching, and empower leaders to forecast with confidence. In today’s unpredictable market, Mediafly is the key to delivering predictable efficient growth.
The Senior Salesforce Developer will be responsible for the hands-on development and optimization of Mediafly’s Salesforce-based platform services, including work on our Learning Management product. This role focuses on building scalable, secure solutions using Apex, Lightning Web Components (LWC), and Experience Cloud (LWR). You will collaborate with cross-functional teams to deliver high-quality features and integrations, while contributing to Mediafly’s vision of leveraging AI and data-driven insights within Salesforce to enhance revenue enablement and learning experiences.
The ideal candidate combines strong development skills with platform strategy and performance optimization expertise.
What you'll be doing:
- Salesforce Development & Architecture:
- Design and build scalable, secure solutions using Apex, LWC, SOQL, and custom metadata types.
- Extend and optimize Appinium’s managed packages to support AI-driven content workflows, transcription, and personalization.
- Build reusable Experience Cloud components that support Agentforce-powered coaching and guidance experiences.
- Architect and implement real-time and batch integrations with Salesforce Data Cloud for identity resolution, segmentation, and event processing.
- Support Salesforce DX workflows for metadata-driven development and deployment.
- Platform Innovation & AI Enablement:
- Collaborate on implementation of Agentforce templates, use cases, and real-time content delivery using Salesforce Model Context Protocol (MCP).
- Contribute to the development of platform features that contextualize AI recommendations using first-party data and behavioral signals from Data Cloud.
- CI/CD, DevOps & Quality:
- Contribute to Git-based workflows and Azure DevOps Pipelines for deployment, packaging, and release automation.
- Write and maintain robust test classes ensuring high code coverage and reliability across Appinium’s managed packages.
- Support performance profiling, error handling, and governor limit optimization.
- Team Leadership & Best Practices:
- Lead technical design reviews, enforce Salesforce security and platform governance standards.
- Mentor developers, review code, and contribute to platform documentation and internal libraries.
- Help define and evolve internal reference architectures, component libraries, and usage patterns.
We would love to work with you if you have:
- 5+ years of Salesforce development experience, including LWC, Apex, SOQL, Flow, and Experience Cloud (Aura and LWR).
- Deep understanding of Salesforce platform architecture, governor limits, event-driven frameworks, and deployment patterns.
- Salesforce Platform Developer I & II certifications (Required).
- Experience working with managed/unlocked packages, namespaces, and Salesforce ISV best practices.
- Hands-on experience integrating Salesforce Data Cloud, using calculated insights, segments, and activation mechanisms.
- Solid grasp of Salesforce authentication, Connected Apps, Named Credentials, and external API integrations.
- Experience working in an enterprise CI/CD environment (Azure DevOps, SFDX, Unlocked/Managed Packages).
- Excellent problem-solving skills, with a passion for building high-performance, scalable solutions.
Preferred Skills:
- Experience implementing Salesforce Data Cloud, including Zero Copy access, Einstein 1 Data Layer, and Segmentation Designer.
- Familiarity with Agentforce, Model Context Protocol (MCP), and conversational AI design patterns.
- Experience building solutions that integrate with AI services (e.g., Azure AI, Deepgram, OpenAI) for transcription, Q&A, or coaching workflows.
- Prior experience with AppExchange apps, License Management App (LMA), and versioned release strategies.
- Salesforce Architect certifications (any of the following preferred):
- Certified Data Architect
- Certified System Architect
- Certified Technical Architect (CTA) – a strong plus
$145,000 - $160,000 a year
At Mediafly/Dooly, we believe that pay transparency is essential to building trust, promoting fairness, and driving equity in the workplace. By openly sharing salary ranges in our job postings, we aim to empower candidates with clear expectations and ensure that all employees are valued for their contributions. This commitment reflects our dedication to fostering an inclusive culture where everyone has access to opportunity and growth. We believe that transparency not only strengthens our hiring process but also reinforces our core values of integrity, accountability, and respect.
Location and Work Setup
This is a 100% remote position with a collaborative team that values flexibility and trust. We use modern communication and collaboration tools to stay connected and productive across time zones.
Ready to make an impact on a product that matters? Apply today and help us build the next generation of our platform!
Why Mediafly/Dooly?
Remote based in Canada
Flexible working hours
Generous Paid Time Off
Competitive Salary
Health Benefits
Transparent Career Paths
Generous Paid Parental Leave
Remote Stipend
Mediafly is an equal opportunity employer, which means we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome people of different backgrounds, experiences, abilities and perspectives and encourage all interested individuals to apply.
We have over 100 employees located globally. Thanks to our commitment to employee experience, Mediafly has been recognized as a Best Place to Work from Crain's, Inc. and BuiltIn.
Mediafly's HQ is based in Chicago, IL.
