Director of Demand Generation
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See open jobs at Docebo.See open jobs similar to "Director of Demand Generation" Work In Tech.Sales & Business Development
Toronto, ON, Canada
Responsibilities:
- Design and optimize our demand generation engine with VP Revenue Marketing—attribution models, lead scoring, handoff processes, and pipeline forecasting
- Lead quarterly demand planning to accurately project pipeline impact across all channels
- Use data to understand what's working and what isn't—beyond surface-level metrics to real pipeline influence
- Test new channels and tactics while maintaining efficiency on proven performers
- Drive execution of website roadmap alongside web development team—ensuring we meet excellent web vitals and technical performance standards
- Own website technical performance by partnering with optimization and experimentation team to drive conversion rate optimization and user experience improvements
- Lead a team managing paid search, paid social, and SEO to capture and create demand for our audience
- Manage seven-figure annual budget across paid search, paid social, and emerging channels
- Oversee campaign strategy and execution across Google Ads, LinkedIn, and other relevant platforms where our buyers actually spend time
- Hire, train, and develop a high-performing Demand Generation team; support team members' growth and professional development
- Be a driving force for the team to stay ahead of the curve with AI tools, emerging technologies, and evolving marketing practices
Requirements:
- 8-10 years demand generation experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers
- Proven track record managing budgets (in the millions) and driving measurable pipeline growth
- AI and emerging tech curiosity—experience with or strong interest in AI marketing tools, predictive analytics, and marketing automation
- Technical proficiency with Google Analytics, Google Ads, LinkedIn Ads, Salesforce, marketing automation platforms
- Strategic thinking with hands-on execution ability—we move fast and need someone who can keep up
- Cross-functional collaboration skills to work effectively with Sales, Product Marketing, Content, and leadership teams
- Bonus points for:
- Experience with enterprise sales cycles and complex buying committees
- Background with learning technology, HR tech, or adjacent industries
- Track record with account-based marketing and intent data platforms
This job is no longer accepting applications
See open jobs at Docebo.See open jobs similar to "Director of Demand Generation" Work In Tech.