Senior Product Marketing Manager, Government
Docebo
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Posted 6+ months ago
Hey you! 👋 Want to work for one of the fastest growing SaaS companies in the world? 📈
We’re building the next generation of learning software that companies like AWS, Netflix, Opentable and L’Oreal rely on to deliver training 💻 We believe learning is for everyone, and that we all have something we can learn from each other. We rely on one another to continuously innovate our products and processes to create an exceptional experience for our employees, customers and partners.
Still not sure? We are a culture where values are at the center of everything we do. We also embody what we call the Docebo Heart. We trust our teammates, assume the best of one another, and also hold space for all the differences that make us better. 💙
So what are you waiting for? Apply today! Join 900+ global Docebians and change the way people learn.
Are you ready to be a part of the learning revolution? 🚀
About This Opportunity:
We are seeking a talented and strategic Senior Product Marketing Manager to drive the success of our product offerings within the government sector. This role requires a deep understanding of government procurement processes, regulatory landscapes, and the unique needs of government agencies. You will be responsible for developing and executing effective go-to-market strategies, positioning our products to address government pain points, and building strong relationships with key decision-makers.
The ideal candidate will have experience working with learning professionals and knowledge of learning platforms and tools, you’ll need to know how to collaborate with cross-functional stakeholders to achieve big objectives, and you’ll need a relentless drive and an eye for detail. Long-term success in this role will be based on your ability to own the GTM strategy for the Government vertical; from pricing and positioning to defining KPIs and driving product adoption.
This is a highly visible role at Docebo and we are looking for someone that is able to engage, influence and motivate teams across the business.
Responsibilities:
- Develop and execute go-to-market strategies for the government vertical, that supports, Federal, State, and Local government markets
- Conduct in-depth research to identify government market segments, trends, and opportunities and analyze government procurement processes, regulations, and funding mechanisms
- Work with the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging/positioning, specific to the government space
- Conduct market research, win/loss and competitive analysis to identify trends and drive ongoing differentiation; disseminate insights across the business
- Partner closely with product management on setting the product strategy for our learning platform with data-backed evidence
- Collaborate with the broader marketing team to execute campaigns and initiatives that increase brand awareness and generate high quality leads
- Create value-based product collateral and campaigns in the language of our customers; i.e. high impact sales collateral, landing pages, webinars, product videos, community posts and more
- Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector
- Be a thought leader both internally and externally; speaking engagements, customer advisory boards, webinars, industry events, and analyst briefings.
Requirements:
- 7+ years of product marketing experience at a high-growth SaaS company (learning industry preferred)
- Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral (strong verticalization experience is an asset)
- Entrepreneurial mindset that has successfully brought new product to market
- Experience conducting market analysis and competitive intelligence research and working with analysts firms and partners such as Deloitte, Accenture, etc.
- Experience within Technology Risk Management, Compliance, and Information Security
- Experience with compliance frameworks and federal security standards like FedRAMP, FISMA, NIST SP 800-53, SOC2, ISO 27001, RMF
- Working knowledge of NIST SP 800-53 concerning cloud technologies, architectures, and services
- Experience performing FedRAMP assessments, authorization, and continuous monitoring (ConMon) of cloud service offerings
- A deep understanding of and passion for the learning and development space
- Proven success influencing peers and gaining alignment across sales, product management, marketing, and customer experience
- Executive presence and excellent communication skills
- Have the ability to travel up to 20% of the time
Benefits & Perks 😍
-Generous Vacation Policy, plus 2 extra floating holidays to use for religious or cultural events that matter to you
-Employee Share Purchase Plan
-Career progression/internal mobility opportunities
-Four employee resource groups to get involved with (the Docebo Women's Alliance, PRIDE, BIDOC, and Green Ambassadors)
-WeWork partnership and “Work from Anywhere” program
Hybrid Office Model 🏢
We believe when people are together, they develop deeper relationships and accelerate innovation. Because of this, all Docebo employees worldwide are “hybrid.” We encourage in-person collaboration while supporting work-from-home when employees need dedicated focus time, allowing Docebians to do their best every day. Each team leader is able to decide how often their teams come into the office, considering the needs of the team and the employee’s needs. Our Talent Acquisition team will let you know about the role you are applying for and the hybrid details during the first interview.
About Docebo 💙
Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.
Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do - Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact. If this sounds like you, now is your time to join one of the fastest-growing learning technology companies on the market. Apply today!
Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.
Any individuals requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to recruiting_accommodations
(at) docebo.com. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.
This job is no longer accepting applications
See open jobs at Docebo.See open jobs similar to "Senior Product Marketing Manager, Government" Work In Tech.
