Demand Generation Specialist
Docebo
This job is no longer accepting applications
See open jobs at Docebo.See open jobs similar to "Demand Generation Specialist" Work In Tech.Responsibilities:
- Manage multi-channel marketing campaigns for target industries, including content marketing, paid channels, ABM, events, and webinars.
- Be accountable for revenue: report on ARR and pipeline, not leads.
- Collaborate with the sales team to understand segment pain points and develop marketing campaigns that effectively address these challenges.
- Collaborate with the product team to align marketing messaging with product features and benefits for segments.
- Leverage marketing automation tools and collaborate with the broader team on lead nurture.
- Optimize unit economics for strategic segments.
Qualifications:
- You have experience in enterprise growth marketing or a similar role, preferably in a B2B tech company. (1+ years in B2B, 3+ years in marketing).
- You’re up to speed on modern demand generation and new tools.
- You have a strong understanding of enterprise sales cycles, buyer journeys, and account-based marketing strategies.
- Experience running multi-channel campaigns, from concept to delivery.
- Top notch analytical skills with the ability to interpret data, identify trends, and make data-driven marketing decisions.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (HubSpot, SFDC, Google Analytics, Tableau).
- Strong project management skills with the ability to manage multiple initiatives and meet deadlines.
- You know it’s a team effort, so you have a collaborative mindset with the ability to work effectively in cross-functional teams.
- You are an innovative thinker who consistently brings forward new growth ideas, along with a clear framework for measuring success.
This job is no longer accepting applications
See open jobs at Docebo.See open jobs similar to "Demand Generation Specialist" Work In Tech.