The base salary range for this role starts at $165,000. Final compensation will be based on skills, qualifications, and experience. This role is eligible to participate in our bonus, a performance-based variable compensation program with a target of 15% of base salary. Variable payouts are not guaranteed and are subject to performance and plan terms.

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

Who You Are

You are a highly motivated and experienced Staff Product Manager with a passion for Marketing and Advertising technology. You possess a strategic mindset, identify opportunities, and translate them into impactful product initiatives. You excel at solving complex technical challenges, collaborating cross-functionally, and building and scaling platforms that drive business growth. You embody our values: prioritizing speed, driving outcomes, pushing limits, finding a way, being bold, innovating, and obsessing over customers.

What You Will Do

• Execute the MadTech Vision: Execute the product strategy and roadmap for our MadTech platform to optimize investor acquisition, leveraging data, automation, and AI.

• Optimize the AdTech Ecosystem: Serve as our subject matter expert on AdTech (Paid Ads, MMM, and MTA) to optimize campaigns, improve targeting, and maximize marketing spend performance.

• Audience, Segmentation & Journey Optimization: Proven experience with designing and evolving audience segmentation strategies (CDP), customer and investor journeys (ESP), and activation workflows across marketing channels, with a strong ability to use performance data and experimentation to continuously optimize targeting, messaging, and conversion outcomes.

• Drive High-Performance Campaigns: Create a product to enable plan, execute and optimize marketing campaigns across channels to attract and nurture investors, with a focus on audience segmentation and performance measurement.

• Drive Innovation and Optimization: Analyze trends and customer feedback to identify opportunities for product innovation and optimization, and leverage data-driven insights.

• Collaborate and Influence: Work closely with cross-functional teams (Product, Success, Agency, Data, Engineering, Design, Marketing, Sales, Legal, and Finance) to drive product success and ensure alignment.

• Leverage Data for Impact: Utilize strong analytical skills, including AB testing, to evaluate campaign performance, identify improvements, and inform data-driven decisions, with a focus on KPIs such as ROAS, CTR, and CVR.

What Skills You Need

• AdTech Expertise: 4+ years of Product Management experience launching and scaling AdTech platforms, with a deep understanding of the digital advertising ecosystem, programmatic advertising, and experience with DSPs, DMPs, and Paid Advertising channels (Meta, Google).

• Marketing Channel Proficiency: Significant experience across various marketing channels and a strong understanding of the investor acquisition journey.

• Analytical Acumen: Strong data analysis skills, experience with ML/AI, and AB testing.

• Communication Prowess: Excellent verbal and written communication skills.

• Leadership and Collaboration: Proven ability to lead cross-functional teams and influence stakeholders.

• Problem-Solving Skills: Ability to identify and solve complex technical problems.

• Adaptability and Agility: Experience working in a fast-paced, dynamic environment.

• Strategic Thinking: Ability to think strategically about product vision and roadmap.

• Direct and Programmatic Advertising: Deep understanding of both direct and programmatic advertising.

Why Join DealMaker?

• Lead & Build: Own a critical function and play a key role in our growth.

• Fast-Paced & Impactful: Work in a dynamic, high-growth environment.

• Innovative Culture: Be part of a team that values bold thinking.

• Remote Flexibility: Work from anywhere with a highly motivated team.

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform.As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:

• Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor

• A diverse & distributed team of doers, innovators, and experts

• Shared employee benefit plan (medical, vision, & dental)

• We love AI and have tools to support you build innovative solutions

• Annual learning support And more!

We use automated and artificial intelligence-based tools (“Automated Employment Decision Tools”) to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers.

Applicants may request information about the use of these tools or request an alternative selection process by contacting us at Talent@dealmaker.tech. For more information about how personal information is collected and used, please see our Privacy Notice.

Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Compensation Range: CA$165K