Paid Media Specialist
D2L
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.
Job Summary:
The Paid Media Specialist will support our in-house paid media team, who executes digital marketing efforts across the North American, EMEA, APAC & LATAM regions. This is a hands-on paid media role where the candidate will be expected to be in platform executing and optimizing campaigns daily. This role is perfectly suited for a new starter in digital marketing who is looking to expand their knowledge and experience.
As a member of the performance marketing team, the successful candidate will be expected to help execute and optimize our various campaigns across the year, while providing recommendations to the channel strategists where applicable.
The successful candidate will also have the opportunity to develop their knowledge outside of paid media by supporting the performance marketing team in ABM & SEO efforts.
The successful candidate will report to each of the channel strategists and the performance marketing director.
How Will I Make an Impact?
- Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager)
- Support in the execution & optimization Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager)
- Support in the execution of ABM marketing display campaigns
- Creation of landing pages for performance marketing campaigns (with support & training from web experience team)
- Partner with creative team & external freelancers to develop assets for performance marketing campaigns
- Support in the management of external agency and/or channel partners
- Report success metrics and provide insights & recommendations on paid search & paid social performance
- Assist with project and resource planning where required
- Work with web, SEO & content team to feedback keyword insights & findings
What you’ll bring to the role:
- Knowledge of Digital Marketing tactics & channels
- Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads)
- Experience working in SaaS and/or B2B verticals is preferred
- Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required
- Ability to create positive external relationships and internal cross-functional stakeholders
- Strong organization and project management skills
- Proven team player who is both flexible and adaptable
- Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
- Strong analytical and research skills
- Attention to detail
Location Information: This position offers the flexibility to work from your home office within Canada or at one of our vibrant office spaces in Kitchener, Toronto, Winnipeg or Vancouver.
The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
