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Job Summary:

The Revenue Marketing Manager (India) oversees the development and management of go-to-market strategy via a full spectrum of marketing in-region programs—everything from PR, field and proprietary events to ABM and digital campaigns. The successful candidate will design omnichannel and full funnel marketing plans to improve brand awareness, create demand, build pipeline and drive results.

Reporting to the Senior Director, Revenue Marketing for EMEA and APAC, the Revenue Marketing Manager is laser focused on achieving pipeline generation targets. As an expert marketer with 5-7 years’ experience, you have crafted and executed complex campaigns and are relentless about reporting and communicating results/key learnings.

As the owner of the marketing strategies and rollout for higher education in India, you drive an organization-wide approach to successfully execute on highly collaborative, highly cross-functional marketing programs and campaigns that drive pipeline and revenue.

Your professionalism, together with your organizational and communication skills, are all impeccable, as evidenced by your broad cross-functional knowledge and ability to both work in the weeds as needed as well as communicate and negotiate at an executive level. You thrive in the role of champion for your programs as you effectively build consensus and a unified view of success by fostering strong cross-functional alignment.

How You'll Make an Impact:

• Project Management: Own and develop purposeful marketing plans
  • Curate cohesive, multi-channel demand generation programs to build pipeline with a tenacious focus on collaboration and clear communication of the vision, KPIs, timelines, and results
  • Serve as the hub for cross-functional knowledge management/communication relating to your programs (be the “single source of truth”)
  • Identify blockers and solve problems getting in the way of success
  • Communicate on-going progress, issues, risks, and overall performance to all stakeholders
• Regional & Campaign Planning:
  • Partner with functional marketing teams (content, events, performance, etc.) to execute on regional strategy and tactical plans
  • Develop campaigns tailored to the higher education market in India
  • Coordinate targeted campaigns that support account-based marketing and selling efforts to drive pipeline.
  • Develop brand awareness ensuring that D2L is seen as a leader in education transformation, skill development, and technology-driven learning solutions
  • Establish relationships with media, analysts, industry bodies, and thought leaders to amplify D2L’s brand presence in India.
  • Track and report on the impact you’re having by supporting the global marketing team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging/engagement resonates
  • Build and maintain strong partnerships with all functional areas of the company
  • Represent D2L in higher education forums, events, and industry discussions to highlight expertise in LMS solutions and evolving educational needs

What You'll Bring to the Role:

• 5-7 years of B2B marketing experience in demand generation marketing - SaaS experience preferred but not required
• Knowledge of eLearning/education industry is a very strong asset
• Experience creating and optimizing programs, stunning campaigns, webinars, and journeys that truly impact the audiences they reach
• Results-oriented and data driven mindset to support and make recommendations on programs and tactical outputs
• Desire to push campaign boundaries with testing/recommending creative approaches and delivering marketing programs that surpass targets
• Strong collaboration skills that challenge the status quo for a stronger end solution within the Marketing organization
• Excellent people skills with the ability to easily build constructive and effective relationships in all areas at D2L and outside the organization
• Expert communication skills to distill complex information to others effectively and present succinct, well-balanced information, with clear outcomes
• Experience with Salesforce and 6sense (or any ABM platform) preferred but not required
• Candidates should be comfortable with approximately 30% travel as part of this role, including conferences, roundtable, and internal team events
• Willingness to work non-traditional work hours to collaborate with colleagues in other time zones as needed

Recommended Education:

• Bachelor’s Degree or Equivalent in Marketing, Communications, Public Relations or other related discipline