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Digital Marketing Strategist - SkillsWave



Marketing & Communications
Canada · United States · Remote
Posted on Wednesday, June 5, 2024

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

PLEASE NOTE: D2L announced a planned spin-out of the D2L Wave product into a standalone independent company. This role will be a part of the new entity known as SkillsWave, and post-close will not be affiliated with D2L.

Job Summary:

We are looking for someone who has experience working within a fast-growing high-tech SaaS company. Reporting to the Head of Marketing and working closely with the broader Marketing team, the Digital Marketing Specialist will be responsible for growing our digital media acquisition through SEM, display, paid social, and supporting ABM initiatives. After launching campaigns, they will extract and analyze data across multiple channels. They'll regularly collaborate with internal stakeholders and manage external agencies to drive growth and deliver results through digital media.

A candidate with a passion for digital marketing, strong SEM, display, and paid social media experience and an eagerness to test new ideas, learn, and grow will succeed on this team.

How will I make an impact?

  • Managing the day-to-day search marketing activities across multiple search engines, including campaign development, implementation, budget management, and performance reporting.
  • Work closely with the Marketing team members and our various business partners to gain a full understanding of the paid digital campaign requirements
  • Work to create and move digital marketing campaigns through all areas of the project life cycle
  • Work with our external agencies and internal teams to implement digital marketing campaigns that align with growth objectives
  • Analyze and develop reporting programs for campaign to stakeholders
  • Monitor and report on all paid campaign ROI and KPIs for across all marketing channels
  • Engage in A/B testing to determine successful campaigns strategies

What you'll bring to the role:

  • 2+ years of related experience in digital marketing required
  • Ability to create positive external relationships and internal cross-functional stakeholders
  • Strong project management experience
  • Experience working with Google Ads, AdWords, Twitter Ads, LinkedIn Advertising, and Google Analytics
  • Experience remarketing, low-bid campaigns, programmatic, and other advanced digital advertising tactics.
  • Experience Demandbase, or similar account-based marketing systems would be an asset
  • Analytics experience and knowledge of Google Analytics
  • Ability to work independently, seek information where needed, prioritize and meet deadlines
  • Strong digital composition, verbal and collaboration skills with a data-driven mindset and ability to report on findings and offer suggestions
  • Proven team player who is both flexible and adaptable
  • Combination of corporate and agency work experience is preferred

Education Requirements:

  • Degree from an accredited institution in Marketing or equivalent discipline and/or appropriate combination of experience and education.

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L;

  • Impactful work transforming the way the world learns
  • Flexible work arrangements
  • Learning and Growth opportunities
  • Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
  • 2 Paid Days off for Catch the Wave related activities like exams or final assignments
  • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
  • Retirement planning
  • 2 Paid Volunteer Days
  • Competitive Benefits Package
  • Home Internet Reimbursements
  • Employee Referral Program
  • Wellness Reimbursement
  • Employee Recognition
  • Social Events
  • Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.