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Senior Copywriter



Marketing & Communications
Toronto, ON, Canada
Posted on Wednesday, June 19, 2024
What’s CrowdRiff?
Good visuals are appealing to the eye, but great visuals tell stories that reignite your desire to discover, spark your creative imagination and even influence what we buy, eat, and do. That’s why CrowdRiff exists: to empower destination marketers to showcase their unique destinations through powerful visual storytelling solutions.
✨ CrowdRiff is built around the idea of pushing the boundaries of exploration; and our dedication to finding experiences that feel more authentic and undiscovered make us who we are. We like to think of ourselves as modern-day explorers, who believe in taking action now and thrive in an open, challenging, and encouraging environment.
Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Picture this. You will contribute to amplifying unique travel experiences like scuba diving in Tahiti 🌊, exploring Napa’s wine country🥂, bungee jumping in Queenstown 🤩and much more while having access to some of our amazing travel perks that allow you to immerse yourselves in local communities and culture.
At CrowdRiff, you have the freedom, autonomy, and resources to set the course of your own future along with an incredible crew. We understand that to feel empowered and to keep forging new paths professionally and personally, we need to pull out all the stops. That’s why we take a proactive approach and set not only professional but also personal goals for all CrowdRiffers. To make this possible, we offer opportunities related to training, tuition, conferences, workshops, or anything else that will help you achieve your goals under our ‘DevDollars’ program.
Every day, we work across departments, time zones, and even oceans to reach our goals and delight our customers - all while being remote. If you are looking to make travel an incredible experience today, and for future generations, and are passionate about visuals & tech, you’re just our type. 💯
Your Role: Senior Copywriter
As a Copywriter, you will be responsible for bringing the brand voice & tone to life, producing engaging and conversion-focused copy for our destination marketing customers. Your work will include but not be limited to writing emails, web copy, digital ads, video scripts and contributing to developing our brand voice and tone guide. You will report to our Senior Director of Brand and closely collaborate with our Demand Generation team.

What You’ll Do:

  • Write and edit copy on a variety of projects, including print, web, mobile, video, and social media
  • Work closely with the demand generation team to brainstorm ideas, create concepts, and develop messaging
  • Thoroughly understand the target audience and maintain the right tone and voice while writing copy
  • Collaborate with the brand, sales, and customer success teams on large- and small-scale marketing projects (e.g., email campaigns and landing pages)
  • Participate in weekly brand and demand generation reviews and plan adjustments to future campaigns.
  • Ensure all copy is consistent with our brand voice and style guidelines
  • Stay updated on industry trends and competitor activities to keep our content fresh and relevant

Ideally you'll have:

  • Proven experience in writing for digital and print ads, email, web, video, and short-form content
  • An approachable, fun, and informative tone of writing that is focused on conversion
  • Experience in writing for B2B SaaS companies is preferred
  • A willingness to learn about our product with the support of our team
  • Experience writing for the tourism industry (nice to have)
  • Excellent communication and teamwork skills
  • Ability to manage multiple projects and meet deadlines
Why CrowdRiff?
At CrowdRiff, we don’t just believe in wow-ing our customers, but also our employees. That’s why, in addition to your competitive salary and medical/dental/vision plan, we offer perks like:
Well-being & growth:
🍼 Parental leave
🧑‍🎓 Extended learning and development opportunities through our DevDollars program
💰Equity incentives
Flexibility at work:
☀️Feel-good Fridays with every other Friday off in summer
🤝 No-meeting Fridays year-round
💪 Work from home allowance + Flexible work hours
🎉 Regular team socials & team events
⛱ Up to 8 weeks of vacation
💲 Up to $3000 towards your next trip
🧑‍✈️ Access to a personal travel concierge
Want to hear more? Visit our website and learn more about our team.
Upon request, CrowdRiff will provide job applicants with any accommodations they may require for the interview process, candidate assessments, and all other applicable steps within the recruitment and selection process. When requested, CrowdRiff will consult with the applicant to provide suitable accommodations.
CrowdRiff is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.