Product Marketing Manager



Marketing & Communications, Product
Toronto, ON, Canada
Posted on Friday, October 6, 2023
What’s CrowdRiff?
Good visuals are appealing to the eye, but great visuals tell stories that reignite your desire to discover, spark your creative imagination and even influence what we buy, eat, and do. That’s why CrowdRiff exists: to empower destination marketers to showcase their unique destinations through powerful visual storytelling solutions.
✨ CrowdRiff is built around the idea of pushing the boundaries of exploration; and our dedication to finding experiences that feel more authentic and undiscovered make us who we are. We like to think of ourselves as modern-day explorers, who believe in taking action now and thrive in an open, challenging, and encouraging environment.
Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Picture this. You will contribute to amplifying unique travel experiences like scuba diving in Tahiti 🌊, exploring Napa’s wine country🥂, bungee jumping in Queenstown 🤩and much more while having access to some of our amazing travel perks that allow you to immerse yourselves in local communities and culture.
At CrowdRiff, you have the freedom, autonomy, and resources to set the course of your own future along with an incredible crew. We understand that to feel empowered and to keep forging new paths professionally and personally, we need to pull out all the stops. That’s why we take a proactive approach and set not only professional but also personal goals for all CrowdRiffers. To make this possible, we offer opportunities related to training, tuition, conferences, workshops, or anything else that will help you achieve your goals under our ‘DevDollars’ program.
Every day, we work across departments, time zones, and even oceans to reach our goals and delight our customers - all while being remote. If you are looking to make travel an incredible experience today, and for future generations, and are passionate about visuals & tech, you’re just our type. 💯
Your Role: Product Marketing Manager
CrowdRiff is seeking a dynamic Product Marketing Manager who excels at creative integrated go-to-market strategies, owning cross-functional product launches, and partnering with sales to drive revenue growth. If you're passionate about product marketing and thrive in a fast-paced, innovative environment, this could be the perfect opportunity for you.

What You'll Do:

  • Go-to-Market Strategy: Develop and execute go-to-market strategies for CrowdRiff's solutions, ensuring alignment with company goals and objectives
  • Product Positioning and Messaging: Define and communicate compelling value propositions, positioning, and messaging for CrowdRiff's offerings
  • Sales Enablement: Collaborate with the sales team to provide them with the tools, training, and resources needed to sell CrowdRiff's solutions effectively
  • Customer Insights: Gather and analyze customer feedback, market trends, and competitive intelligence to refine product strategies
  • Product Launches: Lead product launches, working closely with product management, sales, and other stakeholders to ensure successful market entry
  • Content Creation: As needed, create and maintain marketing collateral, including sales presentations, case studies, whitepapers, and other materials to support the sales process
  • Collaboration: Collaborate with various teams, including product development, marketing, and customer success, to drive product growth and success

What You'll Need

  • 3-5 years of proven experience in product marketing, with a focus on sales enablement
  • Demonstrated ability to develop and execute successful go-to-market strategies
  • Excellent communication and storytelling skills
  • Strong analytical and problem-solving abilities
  • Knowledge of social media networks and content creation is an advantage
  • Ability to work collaboratively in a cross-functional environment
  • Results-driven mindset with a commitment to exceeding goals and objectives
  • Exceptional project management skills
  • Bachelor's degree in Marketing, Business, or a related field is helpful
Why CrowdRiff?
At CrowdRiff, we don’t just believe in wow-ing our customers, but also our employees. That’s why, in addition to your competitive salary and medical/dental/vision plan, we offer perks like:
Well-being & growth:
🍼 Parental leave
🧑‍🎓 Extended learning and development opportunities through our DevDollars program
💰Equity incentives
Flexibility at work:
☀️Feel-good Fridays with every other Friday off in summer
🤝 No-meeting Fridays year-round
💪 Work from home allowance + Flexible work hours
🎉 Regular team socials & team events
⛱ Up to 8 weeks of vacation
💲 Up to $3000 towards your next trip
🧑‍✈️ Access to a personal travel concierge
Want to hear more? Visit our website and learn more about our team.
Upon request, CrowdRiff will provide job applicants with any accommodations they may require for the interview process, candidate assessments, and all other applicable steps within the recruitment and selection process. When requested, CrowdRiff will consult with the applicant to provide suitable accommodations.
CrowdRiff is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.