Business Development Representative
Cority
PRIMARY OBJECTIVES:
- Achieve monthly quotas of qualified opportunities.
- Achieve monthly quotas of $ pipeline generation.
- Meet or exceed activity metrics for managing inbound Leads.
- Meet or exceed activity metrics for outbound attempted calls, voicemails, conference calls, discovery calls, emails and LinkedIn InMail.
- Position the value proposition of the Cority solution and communicate key information regarding solutions and delivery of our products.
PRIMARY RESPONSIBILITIES:
- Actively build product, customer and market knowledge.
- Educate prospective customers on new and existing capabilities of the software platform.
- Work with Sales Executives (SE) to research and prioritize target account lists.
- Validate and update sales and marketing information in Salesforce.
- Qualify inbound leads generated by marketing activities to identify relevant Sales Accepted Opportunities for SEs.
- Perform outbound sales activities (prospecting) such as cold calling to locate and qualify relevant Sales Accepted Opportunities for SEs.
- Nurture potential long-term opportunities through consistent phone and email communications.
- Responsible for building a strong, and consistent pipeline of leads.
- Report on any new market trends that may provide additional insight to sales and marketing to build out messaging for targeted audiences.
- Create sales and marketing materials that support lead generation and nurturing activities working with Marketing.
- Off-hour work may be required for international market development (early and late shift).
- Other responsibilities assigned as required.
- The role reports to the BDR Manager.
QUALIFICATIONS AND CHARACTERISTICS OF AN IDEAL CANDIDATE:
- Undergraduate degree.
- 1-2 years' experience in a sales role; preferably in B2B and preferably in software.
- Strong written and verbal communications skills.
- Strong time management and organizational skills.
- Ability to navigate corporate structures and identify decision makers.
- Knowledge of CRMs such as Salesforce desirable.