Manager, Marketing & Business Development Operations
Cority
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Canada
Posted 6+ months ago
Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.
For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.
The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.
Why This Role Matters:
At Cority, revenue acceleration lives at the intersection of data, strategy, and execution. As our Manager of Marketing & BD Operations, you’ll be the architect and catalyst of that intersection -partnering hand-in-glove with our VPs of Business Development and Performance Marketing to transform raw data into growth, fuel high-impact campaigns, and operationalize our most ambitious revenue goals.
Your Impact:
- Strategic Growth Partner: Embed in executive cadences to co-define GTM strategy, build dynamic capacity models, and translate annual targets into weekly wins.
- RevTech Visionary: Architect and govern our tech ecosystem - Salesloft, ZoomInfo, Sales Navigator, Qualified, Salesforce - so every lead, touchpoint, and metric feeds into a single source of truth.
- Data-Driven Driver: Own end-to-end demand forecasting, real-time dashboards, and variance-analysis playbooks that inform every budgeting and headcount decision.
- ROI Maximizer: Continuously refine our multi-channel programs (ABM, digital, events, partnerships), shifting spend to the highest-performing channels to slash CAC, accelerate deal cycles, and lift win rates.
What You'll Do:
- Strategic Partnership & Operational Rhythm
- Act as a true extension of our BD and Marketing VPs: attend leadership forums, translate their vision into execution plans, and ensure cross-team alignment.
- Design and refine meeting cadences, 1:1s, and quarterly business reviews that keep everyone focused on the metrics that matter most.
- Annual Revenue Planning & Demand Modeling
- Co-lead our Annual Revenue Plan: build rolling capacity models, set SMART demand targets, and align headcount and budget to our aggressive growth goals.
- Develop and maintain end-to-end forecasting processes - merging bottom-up pipeline build-up with top-down targets - to deliver monthly and quarterly forecasts with >95% accuracy.
- Drive variance analysis and scenario planning alongside Finance and FP&A, enabling real-time adjustments to keep us on track.
- Reporting, Analytics & Systems Governance
- Govern our RevOps tech stack—defining data models, designing lead-routing rules, and automating workflows to deliver flawless, unified insights.
- Build and maintain executive dashboards (Looker, Tableau, etc.) that surface pipeline health, campaign performance, and rep productivity at a glance.
- Champion data quality initiatives and institute governance standards to uphold speed-to-lead and reporting integrity.
- Manage and enhance our Marketo instance—overseeing program setup, lead scoring, nurture streams, and seamless integration with the CRM.
- Demand Generation Optimization & ROI Management
- Partner with Marketing and BD to run rigorous A/B tests, attribution analyses, and “hot-spot” reviews—quickly shifting budget and tactics to the highest-ROI channels.
- Optimize CRM campaign configurations and measurement frameworks to accurately attribute spend and maximize ROI across all channels.
- Define, track, and communicate core KPIs (CAC, pipeline sourced, cycle time, win rate) that drive executive decisions on resource allocation.
- Best-Practice Leadership & Enablement
- Establish scalable processes for lead handoffs, campaign execution, and cross-functional projects (CRM migrations, data-hygiene sprints, new tool rollouts).
- Create playbooks, training modules, and SOPs to elevate the entire revenue team’s operational excellence.
What You'll Bring:
- Experience: 5+ years in RevOps, Marketing Ops, or Sales Ops at high-growth B2B tech companies ($100m - $1Bn ARR).
- Technical Mastery: Deep hands-on expertise with Salesforce.com and adjacent RevTech (Salesloft, ZoomInfo, Sales Navigator, Qualified).
- Analytical Prowess: Advanced Excel and / or BI skills - you turn complex data into clear, actionable insights.
- Strategic Agility: Proven track record partnering with executives to build revenue plans, forecasts, and go-to-market operations that exceed targets.
- Communication & Leadership: Exceptional at storytelling with data, leading cross-functional initiatives, and training both technical and non-technical stakeholders.
- Education: Bachelor’s in Business, Marketing, Analytics, or related field; MBA or advanced degree a plus.
Why You'll Love Working Here:
- Transformational Impact: Own a mission-critical function that directly shapes our trajectory and makes an outsized difference every quarter.
- High-Velocity Growth: Collaborate with world-class RevOps and marketing professionals from high-growth B2B SaaS companies
- Innovative Culture: Thrive in an environment that invests in cutting-edge tools, data science, and continuous improvement.
- Empowering Environment: Take real ownership, see your ideas come to life, and grow your career in a company that celebrates bold thinking and operational excellence.
WHAT’S IN IT FOR YOU?
· An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
· We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
· Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
· Annual fitness allowance
· Mental health support provided through access to Calm Premium meditation app and access to Talkspace
· Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs
Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to hr@cority.com.
This job is no longer accepting applications
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