Product Marketing Manager- Occupational Health
Cority
This job is no longer accepting applications
See open jobs at Cority.See open jobs similar to "Product Marketing Manager- Occupational Health" Work In Tech.Responsibilities:
- Market Insights: Understand and synthesize key market trends & drivers and communicate to revenue, marketing communications and product teams their impact on industries & buyers; Monitor market size & forecasts to determine areas of market focus in specific domains; Document and act as an internal expert of key buyer personas, challenges, buying behavior, criteria and processes.
- Competitive Intelligence: Act as internal lead to communicate on how to win against our competitors. Conduct and/or participate in win/loss analyses, curating competitive battlecards, building our understanding of competitor trends, tactics and their impact on Cority, and educate internal teams on how to beat them.
- Positioning: Develop product and industry vertical positioning to differentiate Cority in the marketplace; Develop, refine and continually improve messaging that differentiates specific Cority products and solutions in target markets.
- Sales Enablement: Communicate the value proposition of Cority’s products and solutions to the revenue team, and collaborate with the marketing communication team to identify and develop enablement materials to support the sales cycle and improve win rate.
- Demand Generation: Strategize with marketing communications, revenue, product and solutions teams to develop marketing programs and campaigns that drive demand for Cority’s products; Develop, deliver or support content including webinars, conference presentations, blogs, articles, and podcasts to support marketing efforts.
- Product Realization & Go-to-Market: Lead project planning and communication initiatives to support the successful launch of new products, solutions and features, including ensuring organizational readiness and marketing promotion; Support the maintenance and evolution of Cority's product price list.
- Product Innovation & Roadmap: Work collaboratively with Cority’s product management team to prioritize product innovation ideas, effectively communicate product roadmap vision and initiatives, and curate education materials and training to ensure customers realize value from these investments.
- Communication, Promotion and Customer Relations: Act as the company voice for your specific products and target industries; Communicate domain and industry insights, and promote Cority products and solutions to key internal and external stakeholders; Meet, build and support relationships with industry analysts, media partners and customers; Serve as key thought leader/speaker at conferences, industry events and media interviews.
Qualifications:
- Education: Bachelor’s degree in marketing, product marketing, product management, business management, occupational health, or equivalent practical experience.
- Work Experience: 2+ years of experience in marketing/product marketing roles in B2B enterprise Software as a Service; Experience working in or delivering services to the global healthcare market considered a definite asset
- Competencies & Behavioral Attributes
- Very strong written and verbal communication skills
- Exceptional organizational and project management skills
- Proficiency in marketing tactics, tools, and analytics platforms
- Creative problem-solving abilities, strong attention to detail
- Collaborative spirit, self-motivated, with strong people management skills
- Customer centric
- Deep knowledge and subject matter expertise of healthcare market (North America/UK) and/or B2B health software an asset
- French and Spanish language an asset
- Availability to Travel: 25%
This job is no longer accepting applications
See open jobs at Cority.See open jobs similar to "Product Marketing Manager- Occupational Health" Work In Tech.