Digital Marketing Web Developer
Cority
Marketing & Communications, Software Engineering
Canada
Posted on Dec 3, 2024
Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.
For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.
The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.
WHAT’S IN IT FOR YOU?
At Cority, we keep abreast of the changing labour market to ensure that our employees are paid based fairly and equitably based on their skills, years of experience, education and functional experience. Employee health and well-being are at the core of what we do. Competitive health benefits, dental plans, fitness allowance, health care spending account, retirement savings plan, work from home, as well as subsidized internet provide employees and their families support and flexibility.
We pride ourselves on our values-driven, performance oriented, dynamic and growth focused culture. The leadership team strives to create a meaningful work experience for employees through challenging work projects and employee recognition. Our HR team ensures our employees have opportunities to get social through corporate volunteering and social happy hours both in office and virtually.
Job enrichment, employee development and career planning are our priority. Cority ensures that employees have their skills and certifications up-to-date with our annual training allowance. Internal Recruitment, Departmental Conferences, Group Training Programs, and High Talent Programs are some of the ways that we hone skills and grow talent within the company.
Cority is seeking a Digital Marketing Web Developer to manage the most technical aspects of our marketing website(s) performance and optimization. The overarching focus of the position encompasses front and backend web expert guidance, project and resource management, and hands-on development. This role is also responsible for the smooth and accurate operations between analytics tools, channel platforms, marketing automation, & CRM.
From site speed to technical SEO, to advanced GA4 & GTM implementations, to full stack hands-on development and project management, to CRO, the right candidate for this role must have both the technical acuity and broad vision into digital web marketing & operations’ industry trends, best-practices, challenges, and solutions. Moreover, they must enjoy and thrive in the nuance of mastering the Google, Bing, and WordPress ecosystem of tools and tech stacks.
As our Digital Developer, you'll be the architect of our digital success story. And there is ample opportunity to lead and manage meaningful web and analytics work while collaborating and building alongside a talented and energetic team of creative marketers.
Primary Responsibilities:
- Provides technical leadership and collaborates with a cross-functional marketing team and external resources to design & deliver high-quality and highly optimized marketing website(s) and digital experiences
- Lead, manage, and execute the day-to-day development, enhancement, and optimization of the front-end and back-end solutions for marketing/corporate web sites
- Laser-focused on the performance of websites as the portals for audience insights through analytics, pipeline generation, and to provide subject matter expertise via accessible and engaging content
- Stay up to date on industry trends, best practices, and emerging technologies to pro- and retroactively implement system enhancements
- Ensure all aspects of web analytics platforms are functioning optimally in terms of data in, data out, and insights availability
- Utilize available data from digital analytics tools to explore trends bringing insights and potential action plan to the team
- Ensure cookie and data retention policies are continuously up-to-date, optimized, and functioning properly in order to support global compliance law and enhance overall user experience of our web properties
- Troubleshoot, test, and edit websites for functionality, usability, and compatibility across different browsers and devices
- Apply continuous improvement to website and customer journey via engaging user experience for conversion rate optimization (CRO)
- Document website design and development processes, including specifications, guidelines, and best practices
- Collaborate with creative, content, search, advertising, demand, and operations marketing team members to develop on brand, on message, and compelling moments for the Cority audiences
- Continuously review existing systems alignment with stakeholder requirements and performance, optimization, resilience, and security risks. Identify problem areas and develop solutions.
Requirements:
- Minimum 5 years of recent and direct work experience managing WordPress
- Comprehensive understanding and hands-on experience managing, optimizing, and executing technical SEO
- Advanced skillset in HTML, CSS, JS, PHP, and server-side web development to include working knowledge of htaccess, robots.txt, cache, CDN, etc.
- Robust experience with streamlined operations and integration with Content Management Systems (CMS)
- Demonstrable experience with UX principals & techniques
- A professional dedication to write/create clean, maintainable, reusable, and performant code
- Working knowledge of current programming techniques and best practices for optimizing website performance and security
- Advanced skillset in Google Analytics 4 and Google Tag Manager setup, optimization and reporting
- Advanced cookie consent knowledge and practice
- Ability to analyze, troubleshoot, and solve web performance bottlenecks
- Ability to work independently and manage multiple tasks and priorities in a fast-paced environment
- Ability and experience manage and working alongside external web developers and internal operations resources
- Excellent interpersonal and communication skills
- Experience building lightweight, responsive layouts in collaboration with UX Designers and can share portfolio of relevant sites built and managed within last 5 years
- Intrinsically motivated to solve technical challenges
- A responsible & motivated individual looking to solve technical challenges and grow alongside a fast-scaling business.
- A self-starter. You’re the type of person who acts and assumes responsibility when you identify a gap.
Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to hr@cority.com.