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Senior Global Integrated Campaigns Manager



San Francisco, CA, USA · Austin, TX, USA
Posted on Tuesday, April 2, 2024

Senior Global Integrated Campaigns Manager

Push the boundaries of tech. In your sweatpants.

We are seeking a Senior Global Integrated Campaigns Manager to join our Online Sales and Marketing (OSM) team, focusing on driving integrated campaigns for the Parallels business.

To thrive in this role, you’ll need an interest and technical knowledge of developer tools. You’ll need to understand how growth marketing and demand generation work, and you’ll need a relentless drive to try new things with an eye for detail. Your long-term success will depend on your ability to work closely with internal teams at Parallels, who will help amplify and optimize your campaigns. Most importantly, you’ll need to be excited about taking ownership of big objectives with big goals, working autonomously, and maintaining a bias for considered action.

The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons:

  1. This is the moment. It’s an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel or Parallels!), and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us.
  2. You do you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got.
  3. It’s your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we’re serious about empowering people to work when, how, and where they want. Home Office, Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way.

Sound good so far? Awesome. Let’s talk more about the Senior Global Integrated Campaigns Manager role and see if we’re destined to be together.

As a Senior Global Integrated Campaigns Manager, you will:

  • Execute globally integrated campaigns, at pace and at scale, while optimizing and building repeatable processes to support our growth and adoption
  • Create, own, and execute campaign strategies to accelerate product usage, drive engagement, and conversions.
  • Influence and collaborate with multiple stakeholders from sales, product marketing, web, brand/design, and marketing operations to generate compelling content to targeted personas throughout the user lifecycle.
  • Plan and execute global campaigns to support marketing goals aligned to driving conversions, user and developer education, product and feature adoption, and customer engagement.
  • Work across channels to reach our audiences where they are including: community forums, email, digital ads, video, web, in-product, virtual and/or in-person events, and other demand focused channels.
  • Project manage execution of campaigns and programs internally with all stakeholders as well as external agencies, and vendors.
  • Operationalize, implement, and report on campaign impact.
  • Provide insights to refine our tactics and messaging based on audience engagement.
  • Identify content and activity gaps and opportunities for optimization.

What YOU bring to the table:

  • 4+ year experience implementing, managing and executing impactful SaaS or B2B/B2C software marketing campaigns.
  • Interest in the developer space and developer tools.
  • Strong and impactful writing skills.
  • Ability to analyze data, target, and optimize marketing campaigns.
  • Excellent problem-solving, communication, and cross-functional collaboration skills with project management experience.
  • A good understanding of the modern MarTech stack and how digital channel strategies work

What are you waiting for? Apply now! We can’t wait to meet you.

(FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.)

About Alludo

Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been, and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.

Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW®, MindManager®, Parallels®, and WinZip® – to inspire users and help them achieve their goals.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.